Wal-Mart has found a new marketing chief — in its Chinese operations.

The retail giant elevated Tony Rogers to senior vice president, chief marketing officer of Wal-Mart U.S., reporting to the division’s chief executive officer, Greg Foran.

Rogers, a 10-year veteran of Wal-Mart, will take on his new role next month and oversee the retailer’s marketing efforts, from customer research and strategy to program development and branding.

He is currently chief marketing officer for Wal-Mart China, where he’s worked for two years driving the business day to day. Before taking the role in China, he was part of the flagship division’s marketing organization.

He takes the reins from Stephen Quinn, who is executive vice president and chief marketing officer and plans to retire Jan. 31. Quinn led the company’s 2008 rebranding effort, which introduced the “Save Money. Live better.” tagline.

When the departure was revealed last week, the company said former Target marketing guru Michael Francis would be joining Wal-Mart as a consultant Jan. 1.

With Rogers in place atop Wal-Mart’s marketing apparatus, it’s unclear exactly what Francis will be doing. A Wal-Mart spokeswoman reiterated that Francis was coming on board as a “consultant” but did not specify exactly what his role would be.

After Target, Francis moved on to a short, but eventful stint at J.C. Penney, a consulting gig at Gap and then DreamWorks.

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