Traub is continuing its expansion efforts and updating its leadership team.
The global consulting firm, which works with a variety of high-end retail, fashion and consumer companies to help them grow, has promoted Kelsey Groome and Samantha Freeman to senior managing directors and coheads of the consulting firm. In addition, four new managing directors have been hired: Joseph Ahearn, Erica Kasel, James Williams and Olivier Moingeon.
“Traub is growing,” Mortimer Singer, chief executive officer of Traub and managing partner of Traub Capital, and Geoffrey Lurie, president and chief operating officer of Traub and managing partner of Traub Capital, said in a joint statement. “By adding an even more diverse set of skills to our platform, our clients will continue to benefit from the wealth of expertise that the collective brings to each. With these additions, and more so than ever, Traub remains unrivaled in operator-led management consulting and fractional management.”
The four new hires have a variety of fashion and beauty brands on their collective résumés, including time at Chanel, French beauty brand Bastide, contemporary women’s wear brand Planet Blue and leather company Coleco Industries, among others.
In addition, Groome, who joined Traub in 2008, has more than 15 years of experience working with various brands. She also oversees Traub’s real estate and innovation practices.
Freeman, who joined Traub last year, focuses on entertainment and media clients. She’s previously worked at Nickelodeon, Marvel and was chief executive officer of Out of the Blue Enterprises, a children’s educational media company.
Over the last few years, Traub has incorporated outside expert operating partners, in addition to more traditional management consulting services and business development strategies. The firm also operates Traub Capital, an investment branch that operates as an outside entity.
Last fall, the consulting firm, which began as Marvin Traub Associates in 1992 and was later revised to Traub Associates, updated its name to simply Traub.
“This is the new Traub,” the company said at the time. “At the heart of these efforts is our desire to make clear to everyone that we are able to guide our clients through every stage of their growth.”