Massimo Dell'Acqua

MILAN Trussardi Group has tapped Massimo Dell’Acqua as managing director, a new post for the Italian company.

He is to report to the group’s chief executive officer Tomaso Trussardi.

Dell’Acqua will be responsible for the reorganization of the group and the repositioning of its brands portfolio. He will also implement the company’s retail strategy, both in terms of brick-and-mortar and online business, as well as boosting Trussardi Group’s food division, the company said.


Trussardi Store at GUM

Trussardi Store at GUM  Courtesy Photo


“Development and growth require a more efficient corporate structure and an increasingly qualified managerial approach,” Trussardi said. “His experience and in-depth knowledge of the retail market will be fundamental for our group’s success.”

Dell’Acqua, no relation to Italian designer Alessandro Dell’Acqua, was most recently chief executive officer of Odissea, Percassi family’s holding company, and contributed to the international success of affordable beauty label Kiko.

Dell’Acqua lauded Trussardi as a brand “with a great heritage and one of the first to innovate the fashion world. My job will be to accompany the renewed brand positioning in the sector of contemporary luxury, working with Tomaso Trussardi and his managerial team to optimize the company organization, expand internationalization, and develop even more effective omni-channel strategies.”

Last March, Tomaso Trussardi acquired a 25 percent stake from his sister Beatrice Trussardi. He now owns 50 percent of the Italian firm’s shares. In 2015, the group generated revenues of 150 million euros, or $166.5 million at average exchange rates. Last spring, Trussardi said that the company aims to reach sales of reach sales of 250 million euros, or $266 million, in four years.