Alexander Panos, managing director and general partner at TSG Consumer Partners LLC, is leaving the private equity firm to start his own fund.

TSG was founded in 1987 and is one of the first funds to specialize in established consumer product companies. Its list of company partners includes beauty brands Perricone MD, Smashbox and Pureology and online fashion retailer Revolve.

Panos joined TSG in 1998 and was named managing director in 2007. In a statement released today, Panos said: “I greatly appreciate my time at TSG. I am especially proud to have been part of the incredible investment and operating team TSG has built and the remarkable track record the firm has achieved. Now, I am looking forward to the opportunities available for a fund serving smaller entrepreneurial growth companies. I plan to do so with a substantial personal investment, along with other investors. I will share more details soon.”

Panos gave no further details on his business plans. In his time at TSG, Panos worked on investments in Smart Balance, N.V. Perricone M.D. and Harry’s Fresh Foods.

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