LONDON — Ulrik Garde Due has been named president of the Living Division of Fiskars Corp., a Helsinki-based consumer brands group, effective immediately.

In his newly created role, Due will join the Fiskars executive board and head up brands including Wedgwood, Waterford, Royal Doulton, Royal Albert, Royal Copenhagen and Iittala.

He will report to Kari Kauniskangas, president and chief executive officer of Fiskars.

Due stepped down from his position as ceo at Temperley London in November. The executive formerly held management roles at Georg Jensen, Céline and Burberry.

Fiskar’s Living business unit includes tabletop, giftware and interior decor products.

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