LONDON — Vasiliki Petrou has been named chairman of Cosmetic Executive Women U.K., the not-for-profit beauty industry professional organization.

The appointment is for a four-year term.

Senior vice president of the prestige division at Unilever, Petrou has some 23 years of personal-care and beauty experience in marketing and general management. Prior to her current role at Unilever, she was vice president of new business development for the company’s personal-care division.

A CEW member since 2005, she has been an active member of the board and the executive board, the organization said.

Caroline Neville, president of CEW U.K., said the beauty industry “and how we conduct business is changing constantly, and the next four years of development at CEW are hugely important. I look forward to utilizing Vasiliki’s extensive knowledge and expertise, and am confident she can help shape future CEW initiatives and growth of the organization.”

The current chairman, Roisin Donnelly, is brand director northern Europe at Procter & Gamble. She is stepping down after 10 years on the board, the executive board and as chairman.

CEW said Donnelly was “instrumental in the growth and development of CEW U.K. and her passion and support have been greatly appreciated throughout the years.”