PARIS French flash sale pioneer Vente-Privé has appointed Charles-Hubert de Chaudenay as chief executive officer as it prepares to expand into new markets. He is to take up his new position on Nov. 2.

A former commando paratrooper in an elite corps of the French army, de Chaudenay, 48, has been on Vente-Privée’s board since 2008. Having started his career as a salesman for cosmetics firm Sisley, he moved into financial jobs with senior positions at Crédit Suisse First Boston and Crédit Agricole.

Jacques-Antoine Granjon, the founder of the company, remains executive chairman and will continue to play a very active role in the company. He said he was confident that de Chaudenay would help Vente-Privée “transform, grow and expand into new markets.”

Vente-Privée said last week it has taken a majority stake in, the leading online event sales company in the Benelux region. It is also developing subsidiaries such as travel and entertainment arms.

Granjon noted that de Chaudenay has been Vente-Privée’s property manager for the past seven years and its senior banker for all mergers and acquisitions.

“His international expertise will be invaluable to animate our strategy of accelerating growth in Europe. He is arriving at Vente-Privée with a solid business expertise, essential to understanding the foundations of our success,” he added.



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