MILAN — Signaling a strong focus on the EMEA region, VF Corp. announced Monday it has appointed new executives from within the company, across both the group and the Timberland and Napapijri brands.
Mariano Alonso has been promoted to the vice president and general manager post at Timberland in the EMEA region. The executive had joined VF’s EMEA management team in 2014 as Timberland’s vice president of sales.
In his new role, Alonso will report to Jim Pisani, Timberland’s global brand president and to Martino Scabbia Guerrini, VF Corp.’s executive vice president and group president of EMEA.
Meanwhile, Andrea Cannelloni, the former Napapijri vice president, has been promoted to president product platform EMEA region, a new role in the company. Cannelloni will be tasked to spearhead the development of innovations and new technologies across the Napapijri, Dickies and Timberland brands.
Longtime VF Corp.’s executive Timo Schmidt-Eisenhart, who’s been most recently Timberland’s EMEA president, is joining Napapijri as the outerwear firm’s president while also continuing in its role of VF’s EMEA Digital Platform president, with oversight responsibilities on key digital accounts.
Cannelloni and Schmidt-Eisenhart will report to Scabbia Guerrini.
“One of the reasons for VF’s ongoing success in the region is a strong, cohesive leadership team with extensive business management experience, industry knowledge and a deep understanding of our company culture and vision,” said Scabbia Guerrini.
During a recent visit to VF’s EMEA headquarters in Stabio, Switzerland, Scabbia Guerrini shared his take on the region and ambitions of growth across the portfolio.
“We think the economy won’t change that much, we’ve gone through a successful performance at a time of social and economic instability in the past few years.…We trust our strategies and targets save for disruptive occurrences we cannot predict,” Scabbia Guerrini said at the time.
VF’s revenues in the EMEA region — net of the jeans and outlet business, which was spun off into the separately listed Kontoor Brands Inc. last May — totaled $2.9 billion in the fiscal year ended March 31, growing at a compound annual growth rate of 11 percent since 2016, compared with an estimated compound annual growth rate of between 4 and 6 percent.
Scabbia Guerrini said he expects the EMEA region to reach growth of between 6 and 7 percent in the next five years.