NEW YORK — Apparel giant VF Corp. has tapped Susan Kellogg as president of its contemporary brands coalition.

This story first appeared in the September 29, 2009 issue of WWD. Subscribe Today.

Kellogg was most recently chief executive officer of Elie Tahari Inc. and is a 25-year industry veteran. She joined Tahari in January 2008 and resigned from her position in March. At Tahari she was charged with helping the company’s domestic and global growth, overseeing the company’s wholesale, retail and global sales in women’s and men’s apparel and accessories.

Prior to Tahari Kellogg held positions with Liz Claiborne and Macy’s West.

At VF, she succeeds Mike Egeck, who the company said left in June for personal reasons. Egeck spent six years with VF before leaving to take over as ceo of Seven For All Mankind in August 2006. VF acquired Seven for an estimated $775 million in July 2007, naming Egeck head of the newly formed contemporary brands coalition in the process.

“Susan is an outstanding leader and brand builder with a strong track record in the contemporary brands space,” said Eric Wiseman, VF’s president and ceo. “She has broad-based wholesale, retail and international experience, which will serve us as well.”

In her new role, Kellogg will be responsible for the Seven For All Mankind, John Varvatos, Ella Moss and Splendid brands. She will report to Wiseman.

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