VF Corp. has selected Arne Arens to lead outdoor brand The North Face.
Arens has been named global brand president, succeeding Todd Spaletto, who left the position of president in January after 14 years with the brand. He now serves as president of outdoor and lifestyle at Wolverine Worldwide.
His work has focused on sales, marketing and product development, as well as brand management and strategic direct-to-consumer sales initiatives.
“I am confident that Arne’s passion for and deep understanding of the outdoor marketplace, coupled with his management expertise and operational agility, make him ideally suited to unlock new opportunities and accelerate growth for The North Face around the world,” said Scott Baxter, president of VF’s outdoor action sports in the Americas.
Arens said he’s looking forward to the role and said with The North Face’s “new strategic focus and operational rigor…we will guide the brand into our next phase of global growth.”
The North Face is one of the key brands in VF’s five-year strategic growth plan, which aims to produce annual revenue increases of between 4 and 6 percent.
VF also recently named Brendan Sullivan its president of sportswear, where he will oversee the company’s Nautica and Kipling brands. Sullivan worked previously as vice president, direct-to-consumer, for VF and is succeeding Karen Murray, who worked for a decade in the sportswear role and is now a VF consultant. She also is chief executive officer of Sequential Brands Group.
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