Vilebrequin has appointed Dinah Emsalem as president of the Americas.
According to Roland Herloy, Vilebrequin’s chief executive officer, Emsalem will help grow the business within the U.S., which Helroy previously told WWD is its fastest-growing market.
“The U.S. market is a key focus for Vilebrequin and we are working to expand our presence and brand awareness coast to coast,” Herloy said. That will help the brand leverage growth in key territories such as the Midwest and West Coast.
Vilebrequin currently has around 30 stores in North America and is expanding its ready-to-wear business. It recently launched footwear in partnership with Overland, which also manufactures shoes for Paul Smith.
Emsalem, who was formerly head of the North American subsidiary of SMCP, parent to the Sandro, Maje and Claudie Pierlot chains, succeeds Brian Lange, who recently joined Wolford as ceo of the Americas.
At SMCP she more than doubled the Parisian brands’ retail reach to 120 retail points of sale, from 55, and expanded the brands globally. Before her position at SMCP, Emsalem worked in finance as a partner of Argos Soditic, a small cap private equity European firm. In 2004 she moved into operations management and served as the ceo of Comptoir Francais de la Mode, a children’s and women’s wear retail group.