Ferdinando Verderi

MILAN — Vogue Italia has appointed Ferdinando Verderi as its new creative director, succeeding Giovanni Bianco.

Verderi’s first issue will bow in July.

“Ferdinando’s vision and experience in conceiving 360-degree creative content will bring a crucial contribution to the growth of the Vogue Italia brand in all its multiple declinations: print, digital, communication projects,” said Emanuele Farneti, editor in chief of Vogue Italia.

The Italian-born Verderi has built his career in New York and has collaborated with brands including Adidas Originals, Alexander Wang and Versace.

He has been recognized with some of the top awards in the sector, including the Grand Prix at the Cannes International Festival of Creativity and at the Clio Awards, among others. Verderi is represented by Art Partner.

As reported, Vogue Italia and Bianco mutually decided to part ways following the June 2019 issue as the latter is focusing on the expansion of his creative agency GB65-related projects after having collaborated with the glossy magazine on 24 issues.

Bianco was appointed by Farneti in 2017 to curate the graphic redesign of the magazine and oversee the execution of fashion editorials after the loss of the publication’s former editor in chief Franca Sozzani.