Catherine Walsh

After a dozen years marketing some of the biggest brands in the stable, she has been elevated to a role of marketing the entire parent company itself.

For a dozen years, Catherine Walsh has been marketing some of the biggest brands in the stable of Coty Inc. — Marc Jacobs, Calvin Klein, Jennifer Lopez, Sarah Jessica Parker and Balenciaga. Now she has been elevated to a role of marketing the entire parent company itself and all its 50 brands together.

This story first appeared in the June 11, 2013 issue of WWD. Subscribe Today.

Walsh, who was a senior vice president of American fragrances in the Coty Prestige division, has been named to the newly created position of senior vice president of corporate communications of the parent company, Coty Inc. Her appointment signals Coty’s intention of stepping up its brand building to make the Coty name a widely recognized global entity.

Reached at press time, Walsh said her number-one mission is “to define, articulate and build the Coty brand.” Under that umbrella of corporate public relations, she is charged with building communications on financial matters, increasing corporate digital capabilities across the Coty divisions, establishing the sustainability program on a global basis, leading the drive on philanthropic endeavors, like the Delete Blood Cancer charity, as well as increase internal communications.

RELATED CONTENT: Coty IPO Set to Raise Up to $1.22B >>

She said her aim is “to really insure that Coty’s name is one of the most recognized in the world. We have a lot of great stories to tell. I am pretty psyched to design the way the world sees us.”

She will report to chief executive officer Michele Scannavini, who noted, “Catherine Walsh has been a key force in creating and developing the American portfolio of Coty Prestige since she began with us in 2001.” He cited her passion, curiosity and “unique marketing capabilities” as having contributed to the success of Coty Prestige over the last decade. “They are just some of the characteristics that make me confident in her ability to take on this new role,” he stated.

Coty, which chalked up sales of $4.6 billion at the end of the last fiscal year on June 30, 2012, has frequently been in the news for the last year, as it quietly made plans to go for an initial public offering. While no one at the company would comment, market sources say that Coty is expected to price its stock Wednesday evening and go public on Thursday.