BERLIN — Werner Böck is stepping down as chief executive officer of Marc O’Polo. The majority shareholder of the  German lifestyle company will join the supervisory board after the firm’s annual meeting in October.

This story first appeared in the August 7, 2012 issue of WWD. Subscribe Today.


Alexander Gedat, currently chief sales officer, will succeed Böck as ceo and chairman of Marc O’Polo’s board of directors.

Andreas Baumgärtner, chief operating officer, and Jürgen Hahn, chief financial officer, will maintain their positions on the company’s management board.

Böck has been with Marc O’Polo since 1968. Under his leadership, the brand moved its headquarters from Stockholm to Stephanskirchen, Germany, in 1997.


Over the past 12 years, company sales have more than tripled. In the fiscal year ended May 31, 2011, Marc O’Polo’s wholesale revenues plus licensed sectors reached 370 million euros, or $498.1 million, a 13 percent rise.

Dollar figures are converted at average exchange for the period to which they refer.
Gedat, who will continue to oversee sales on top of his new duties, has been with Marc O’Polo for 17 years.

The brand is currently sold at more than 2,500 stores and retail partners in about 30 countries worldwide, including 83 company-own stores.

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