PARIS — WSN Developpement, organizer of the Who’s Next fair and Premiere Classe sister show specializing in accessories in Paris, has appointed industry veteran Etienne Cochet as its general manager.

His mission is “to accelerate the digital transformation and the experience component of the fairs,” WSN Developpement said. Cochet is to spearhead the company’s development alongside its cofounders and copresidents Xavier Clergerie and Bertrand Foâche.

Cochet was previously executive manager of Paris motor show Le Mondial de l’Automobile. Prior to that, he was president of Maison & Objet and of Paris Capitale de la Création, the collective that groups the French capital’s leading trade shows and events in the fashion, accessories and design domains.

WSN Developpment also organizes the Paris Sur Mode and Don’t Believe the Hype shows.

Cochet’s nomination is effective June 1.

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