Woolrich has named Brent Hollowell marketing vice president, the latest in a series of additions to the company’s management team over the past 18 months. Hollowell will be responsible for all marketing activities related to the brand and will report to Brian Mangione, executive vice president. “Brent is a talented marketer with a proven track record for building global brands,” said Mangione. “His experience with retail, online and wholesale businesses will be invaluable…as we continue to grow.” Hollowell has more than 20 years of experience. He joins Woolrich from BrandRx Marketing, a consulting and branding firm he founded in 2005. Prior to that, he had worked for several companies, including 180s Inc., Adidas America and Foot Locker.

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