Wrangler Foam Dye

LONDON — Simon Fisher has been appointed managing director of Kontoor Brands, EMEA, a new role created by the company. Its portfolio includes brands such as Wrangler, Lee and Rock & Republic.

“Simon is a seasoned leader in the apparel industry with more than 30 years of experience, including previously leading sales for the Lee brand in EMEA,” said Tom Waldron, vice president and global brand president of Wrangler, who Fisher will be reporting to.

Fisher recently served as general manager, EMEA at Spyder Active Sports. Prior to that, he held a number of positions at VF Corporation, such as vice president of sales at Lee, EMEA, where he focused on helping the company’s jeans wear business grow.

Fisher will focus on pursuing new markets and product categories for the Lee and Wrangler brand in which he will also oversee its business in the EMEA region with a focus on consumer engagement and regional brand growth.