LONDON — Asprey has named Yvonne Lynam managing director of its U.S. division, effective immediately.


The company said Friday that Lynam joins Asprey from Van Cleef & Arpels, where she was most recently vice-president of retail, Americas. Although the post is not a newone, it had been vacant for a number of years.


In her new role, she will oversee the business in all of North America, and report to Paddy Byng, managing director of Asprey worldwide.


“We are very excited to have Yvonne join Asprey; She is the right executive to lead our U.S. business and deliver on the exciting growth potential that exists in the region,” said Byng.

“She brings extensive experience in sales, retail, marketing, and operations, as well as an impressive fine jewelry background,” he added.