By  on August 1, 2019

As political momentum builds in favor of antitrust investigations of big tech companies, Amazon has held up a statistic in a seemingly preemptive gesture: about 90 percent of retail sales continue to be through brick-and-mortar.  

But framing it around a company’s place in the broader retail industry is unlikely to persuade enforcers, whose job is to precisely delineate the product market or geographical areas companies operate in, antitrust experts said. They do this by looking into where a company operates, and what its consumers consider to be substitutes for its products and services.      

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