By  on April 16, 2019

If consumers’ digital footprints — their clicks, impressions, location check-ins and likes — provide a trove of information for advertisers, then daily conversations and prompts around a dutiful voice-controlled device could be the mother lode.

Amazon has employees who review conversations recorded on Echo devices in order to fine-tune its Alexa digital assistant, Bloomberg reported last week, reigniting concerns about privacy and Amazon’s collection of personal data. But where does that leave third parties who promote themselves on devices like the Echo, a cohort that increasingly includes fashion retailers such as Bloomingdale’s, Walmart and Macy’s?

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