By  on July 5, 2019

Patagonia’s trademark fight over Anheuser-Busch’s “Cerveza Patagonia” beer is still brewing. 

The outdoor apparel brand had sued Anheuser-Busch in California federal court in April, and characterized the  brewing company’s marketing of the beer — including at events in Colorado ski resorts with sales staff wearing jackets bearing Anheuser-Busch’s “Patagonia” logo — as a clear effort to trade on Patagonia’s name and brand identity. 

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