Chanel and Adidas may not have much in common at first glance, but when it comes to protecting their brands, they’re on similar ground.Both are back in court this week fighting against a string of online operations selling products with various imitations of their well-known — and well-trademarked — names and logos: interlocking “Cs" for Chanel and three stripe designs for Adidas, as well as protected designs used for its affiliate Reebok.Together, Chanel and Adidas are seeking $249 million in damages in three lawsuits.Adidas is going after more than 100 web sites, offering an array of fake products made in the image of genuine goods, including Stella McCartney and Yeezy by Kanye West shoes. The web sites also incorporate Adidas’ name and marks in online descriptions and web addresses.The web sites are described by Adidas as “commercial” and “fully interactive” and operated by entities aware of the company's various trademarks and rights. Given the willfulness of the alleged counterfeiting, Adidas is seeking a total of $157 million in damages from the sellers, and is looking for a swift end to the lawsuit launched in June with a Thursday push for a default judgment in its favor.Adidas told a Florida federal court that it's clear the sellers are participating in willful copyright infringement, which they have all admitted to by failing to respond to the allegations, save for minejerseys.com, which has denied selling counterfeit Adidas products.Minejerseys advertises itself as an international retailer of “affordable soccer jerseys,” but keywords apparent on it web site describe them as “cheap” and “replica.”While Adidas is likely to win its case against the other sites given their silence, which will include gaining control over all their domain names and any proceeds, collecting on any monetary judgment from essentially unknown operators may prove a challenge.Chanel is going after two groups of sellers that operate their stores on Amazon, which has a zero tolerance policy toward counterfeits and has the power to suspend sales and sellers’ accounts.The luxury house succeeded recently in a case against about 30 Amazon sellers, but after initially seeking $60 million in damages, it walked away with a $3 million default judgement.While Chanel’s new lawsuits accuse a total of 46 Amazon sellers of peddling knock-off goods, it’s probably looking at a similar whittling down of its current demand for $2 million from each infringer, totaling $92 million.Representatives of neither company could be reached for comment.Infringement cases like this, however, generally are not about collecting damages, but more about protecting a brand’s image and controlling access to goods, especially for luxury power players like Chanel.Chanel and Adidas are two of the fiercest protectors of their intellectual property and frequently take to the courts to enforce their rights - and relatively anonymous online counterfeiters aren’t the only target of their efforts. Chanel last month was able to block a trademark depicting horizontal interlocking “S” shapes in Europe due to its similarity to the company’s famous interlocking “C” logo.Adidas is also currently fighting Skechers for copying two sneaker styles, including its popular Stan Smith, and Forever 21 for allegedly using its trademarked three-stripe design on a range of apparel.Forever 21 allegedly sold “repurposed” Adidas goods on its web site, including women’s athletic pants and shorts, which Adidas says are simply counterfeit merchandise.The Organization for Economic Cooperation and Development estimated last year that worldwide trade in counterfeit and pirated goods is worth $461 billion annually, with footwear and apparel at the top of the list. For More, See:Gucci Hits Back at Forever 21 in Stripe Trademark BattleEU Caught €670M Worth of Counterfeit Goods Last YearOff-White Lawsuit Over Stripe Logo Dismissed
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.