with contributions from Evan Clark
 on September 30, 2019

Forever 21 and its fast-fashion cohorts built their place in the retail ecosystem by selling affordable styles for less than $20 to teenagers and young shoppers still early in their careers. But to designer and other brands that continually dragged the retailer into court, it was a business model based on churning out knockoffs of their runway looks and trademarks. 

Forever 21’s Chapter 11 filing late Sunday night shines a spotlight on just how much traction the retailer gained with its often too-close-for comfort model.

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