By  on April 18, 2018

MILAN — After nine years, Gucci and Guess are putting their trademark battle behind them.

On Wednesday, the two companies said they had reached an agreement “which will result in the conclusion of all pending IP litigations and trademark office matters worldwide.” The terms of the agreement were not disclosed. “The agreement is an important step for both companies in recognizing the significance of protecting their respective intellectual property portfolios and design creativity,” they jointly stated.

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