MILAN — Gucci has filed a lawsuit in Florence against Elisabetta Gucci, a descendant of the storied Florentine dynasty, following international news reports that alleged the luxury goods house was entering the hotel business.

This story first appeared in the July 22, 2010 issue of WWD. Subscribe Today.

Recently, the company stressed that “Gucci wants to make clear that it has no relationship to Elisabetta Gucci Hotels and that it is not involved in any project whatsoever with Elisabetta Gucci Hotels. Gucci filed the lawsuit against Elisabetta Gucci and the parties involved seeking injunctive relief in order to protect its rights.”

Elisabetta Gucci is the daughter of Paolo Gucci and great-granddaughter of Gucci founder Guccio Gucci. After a stint in the family company in 1995, she became artistic director of Tuscan-based Formitalia Luxury Group, a producer and distributor of luxury furniture and decorations for villas and megayachts, founded by her father.

According to various blogs, Gucci plans to open 40 deluxe hotels with the name EG Hotels by Elisabetta Gucci in the Middle and Far East and South America. The first opening is scheduled for the fall in Dubai. Elisabetta Gucci couldn’t be reached for comment.

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