PARIS — Guess Inc. declared “complete victory” in its ongoing trademark battle with Gucci after a Paris court Friday shot down Gucci’s infringement suit against the Los Angeles-based jeanswear firm.
Guess said the judgment, handed down by the Tribunal de Grande Instance, absolved it of “every claim asserted by Gucci, finding no trademark infringement, no counterfeiting and no unfair competition.”
Gucci said it “strongly disagrees” with the decision and that it would appeal. It pointed to case in the U.S. and Italy in which Guess was found liable for trademark infringement.
Guccio Gucci SpA had been seeking 55 million euros, or $66.9 mixllion at current exchange, in damages. According to Guess, the Paris court invalidated three of Gucci’s “G” trademarks, meaning Gucci cannot claim exclusive use to those marks any longer.
“I continue to believe strongly that all these legal battles are a complete waste of time and this energy and money should be focused on business,” Guess chief executive officer Paul Marciano said.
Gucci noted that the Court of Appeal of Milan last September said that Guess’ “constant imitative attitude towards Gucci’s motifs” is clear and that “Guess’ initiative…in many cases is aimed at a systematic and massive exploitation of [Gucci’s] initiative and creativity.”