NEW YORK — L’Koral Inc. is taking the offensive against counterfeiters of its high-end Seven For All Mankind jeans. Since December, the Los Angeles-based denim manufacturer filed three lawsuits against several midtown...
NEW YORK — L’Koral Inc. is taking the offensive against counterfeiters of its high-end Seven For All Mankind jeans. Since December, the Los Angeles-based denim manufacturer filed three lawsuits against several midtown Manhattan retailers and Loehmann’s Inc., leveling charges of trademark infringement, counterfeiting and false designation of origin. In early December, L’Koral moved against Chic Lady Ltd. and Albert Import-Export Ltd., both operating out of locations on West 36th Street. In a Dec. 22 order, Judge Denise L. Cote authorized U.S. marshals to seize the counterfeit goods and anything used to make the goods, as well as the retailers’ books and records.
“There are innumerable trademark filings for ‘7’ or the word ‘seven’ on clothing alone,” said Dan Marotta, a lawyer for one of the defendants and partner in Dowd & Marotta LLC. “Boutiques and fashion business owners shouldn’t have to bear the consequences of that blurring and confusion. The real company should step up and provide guidance on how to distinguish one brand from another and legitimate brands from counterfeits.”
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Photographed by Kuba Dabrowski/WWD
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