By  on November 26, 2018

Those tabs on the back of jeans belong to Levi Strauss. And the 164-year-old clothing company has spent three-quarters of a century making sure everyone knows it.

Levi Strauss & Co., which first used a folded piece of cloth as a tab on the back of its pants as early as 1936 and then registered it as a trademark in 1949, has sued or tried to sue almost everyone in the fashion industry. The list includes Diesel, The Limited, Guess, Bugle Boy, Benetton, Vineyard Vines, Ann Taylor, Stussy, Forever 21, Ralph Lauren, Dolce & Gabbana and more.

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