MILAN — Moncler continues its fight against counterfeits being sold online. After closing down more than 1,800 Web sites selling fake products in November, the brand has now interrupted the business of 50 counterfeit Web sites that were registered in December by three Chinese individuals.
The World Organization for Intellectual property of Geneva ordered the immediate transfer of the domain names in January, which were in violation of Moncler’s brand rights. The domains are currently under the control of the Italian company.
The illegal Web sites used original imagery taken from Moncler’s site in combination with search terms such as “outlet” and “sale” to draw in customers, who would end up with counterfeit goods.
In November, Moncler won a civil case against Chinese counterfeiters and was paid 420,000 euros, or about $468,000 at current exchange rate, in damages.