Moncler has won a landmark battle against Beijing Nuoyakate Gourmet Co. Ltd.
After discovering in 2013 that the Chinese company was manufacturing and selling jackets with counterfeit Moncler logos and that it also tried to register several fake trademarks in China and other markets, the Italian luxury firm sued the Chinese company in December 2014 in the newly established Intellectual Property Court of Beijing.
Today [Monday], judges have ordered Beijing Nuoyakate Gourmet to pay around 420,000 euros, or $452,000 at current exchange rates, in damages in the case.
The Italian company is deeply involved in fighting international trade in counterfeit products. For example, last year it investigated more than 1,450 cases and sequestered more than 450,000 counterfeit items worldwide. Moncler is also working on the digital front — until now it has removed more than 74,000 auctions and closed more than 1,800 Web sites selling fake products.