MILAN — Two Neapolitan brothers have won a years-long legal battle against Cupertino, Calif.-based giant Apple Inc.
In 2012, Vincenzo and Giacomo Barbato realized that Apple never trademarked Steve Jobs’ name and they registered a brand using the name of the tech company’s legendary founder. They also created a logo featuring the letter “J” with a bite taken out from the side and topped with an Apple-like leaf.
Apple sued the brothers over the use of both the trademark and the logo, estimating potential damage for the company of $1 billion.
“Apple specifically focused on a detail of the logo, in fact the “J” seems to have a bite like the one appearing on their apple,” explained Vincenzo Barbato to an Italian technology trade publication. “But the judge claimed that ‘a letter is not a fruit and consequently the one on the letter is not a bite.’”
The brothers, who produce clothes and accessories under the Steve Jobs label, aim to expand in the technology business in the near future by launching what they claim will be an innovative mobile device.