By  on July 9, 2019

Off-White LLC was hit with a trademark infringement lawsuit by advertising and creative agency OffWhite Co., which claims it used the name well before designer Virgil Abloh’s upstart label. 

The names’ similarity and the Off-White fashion brand’s meteoric fame has made it so the agency can’t even rely on the #OffWhite hashtag to advertise its own work on social media, according to OffWhite Co.’s suit filed Sunday in New York federal court. OffWhite Co. said it has used its name since the late Nineties, and registered the “OffWhite” trademark with the U.S. Patent and Trademark Office in 2014. 

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