Philipp Plein and Hockey Club Lugano team member Dario Bürgler wearing Plein's jerseys.

MILAN — Philipp Plein has developed a strategy to combat counterfeit products.

Since January, the fashion company has teamed  with Italian intellectual property specialist firm Barzanò & Zanardo to define both global measures and local activities, which so far have led to the seizing of about 50,000 Philipp Plein counterfeit products across 35 countries.

In addition, the company’s in-house legal and corporate team is working to have fake advertising messages, auctions and illegal stores removed from the social media and the Internet.

According to data provided by the Swiss company, the biggest number of counterfeit products has been seized across Bulgaria, Romania, Serbia, France, Belgium, Germany, Italy and Russia.

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