Supreme logo

Supreme is in the crosshairs of a hunting apparel company for alleged copyright infringement. 

Montana-based ASAT Outdoors LLC sued Chapter 4 Corp., which owns the streetwear brand, over Supreme-branded jackets, cargo pants and hats that bear a camouflage print featuring stylized tinted shadows shaped like long, barbed leaves. 

In the suit filed on Monday in New York federal court, ASAT claimed it has a copyright for the design that Supreme labels on its web site as “tribal camo.” ASAT claims that the design was created in 1985, that it has always been the only owner of the rights to it, and that it is registered with the U.S. Copyright Office. Chapter 4 hasn’t licensed the design from ASAT, the suit claims. 

“Chapter 4 infringed upon plaintiff’s copyright in the design by reproducing and publicly displaying the design on its apparel,” ASAT claimed in the suit.  

ASAT sells camouflage clothing and hunting gear apparently targeted at big-game hunters, according to its web site. It is seeking damages up to $150,000 per copyrighted work, according to its suit. 

Supreme did not comment on the suit. 

ASAT targeted Supreme clothing bearing a camo print design it claims it owns the rights to.

ASAT-targeted Supreme clothing bearing a camo print design it claims it owns the rights to.  Screenshot in ASAT's lawsuit

ASAT’s attorney in the case, Richard Liebowitz, is a well-known copyright attorney who has helped bring a slew of suits against celebrities and designers. Justin Bieber and Alexander Wang were among those he has squared off with, who have moved earlier this year to settle lawsuits for allegedly posting copyrighted photos.

Liebowitz also appears to have cultivated some infamy in New York federal court in Manhattan, with federal judge Jesse Furman writing in July that he “has earned the dubious distinction of being a regular target of sanctions-related motions and orders.” Judges may issue sanctions against attorneys for violating court rules.

Liebowitz could not immediately be reached for comment Thursday.  

Supreme is itself a target for counterfeits, and was the most sought after brand by consumers looking for affordable knock offs, according to a report by online marketing firm SEMrush.

load comments
blog comments powered by Disqus