PARIS — Ramping up its fight against counterfeiting in Vietnam, Louis Vuitton said it signed a memorandum of understanding with the Hanoi Market Management Bureau.
Billed as a first such agreement between the bureau and a company, the parties agreed to “work closely to target individuals and organizations that commit acts of manufacturing, storing, selling, circulating, and advertising goods bearing counterfeit trademarks and goods infringing (Vuitton’s) intellectual property rights,” according to Vuitton.
The bureau battles illegal practices and fakes via a variety of controls and seizures along with awareness and education programs.
Vuitton said it has made a long-term commitment to provide its anti-counterfeiting expertise as well as training sessions to customs officers, and to increase the flow of information between the public and the private sector.
Valérie Sonnier, Louis Vuitton’s global intellectual property director, said the memorandum represents a “strengthening” of cooperation to stamp out counterfeiting in Hanoi.