Marketing and Promotion

Street style at Paris Fashion Week Men's Spring 2019

Marketing and Promotion

Are ‘Fashionable Males’ the Key for Retail Survival?

The demographic is gobbling up new styles, according to a new YouGov report.

clock July 13, 2018Elizabeth Doupnik

Customers check out at a Target store on Black Friday in Alexandria, Virginia, USA, 24 November 2017. The day after Thanksgiving known as 'Black Friday' kicks off the holiday season of shopping. Thirty percent of annual retail sales occur between Black Friday and Christmas, according to the National Retail Federation.Black Friday shopping, Alexandria, USA - 24 Nov 2017

Marketing and Promotion

What Millennials Want From Retailers

The generation is maturing, causing shifts in consumer preferences and priorities.

clock July 12, 2018Elizabeth Doupnik

Roger Federer of Switzerland enters court wearing Uniqlo outfitWimbledon Tennis Championships, Day 1, The All England Lawn Tennis and Croquet Club, London, UK - 02 Jul 2018

Marketing and Promotion

Uniqlo Names Roger Federer Latest Brand Ambassador

The athlete will represent the brand starting with The Championships, Wimbledon 2018.

clock July 2, 2018Kelly Wetherille

A Coach Fall 2018 ad campaign.

Marketing and Promotion

Selena Gomez Returns in Coach Fall Campaign

The actress is featured with the brand’s Dreamer purse.

clock July 2, 2018Jean E. Palmieri

shutterstock_1121650451

Marketing and Promotion

As Retailers Prep for Back-to-School Shopping Season, Report Offers Strategies for Success

PMX Agency’s report on the season revealed an increase in the number of pre-K to high school aged students.

clock June 29, 2018Arthur Zaczkiewicz

brazil-beauty004

Marketing and Promotion

Beauty Consumers Want to Be Left Alone

Automat’s latest round of research revealed that shoppers prefer to remain unbothered when perusing in a beauty store in addition to other insights.

clock June 28, 2018Elizabeth Doupnik

Mobile is a big component of the shopping experience.

Marketing and Promotion

Boost Consumer Loyalty With Enhanced Personalization, Convenience

A new report confirms that shoppers still value the path of least resistance to spending — or they’ll leave for a competitor.

clock June 26, 2018Elizabeth Doupnik

PacSun #FindYour Campaign

Marketing and Promotion

PacSun Goes All In With Influencers

The teen retailer used the remote luxury resort Amangiri as the backdrop for a July back-to-school campaign that will inform future marketing efforts.

clock June 22, 2018Kari Hamanaka

Cardi B60th Annual Grammy Awards, Arrivals, New York, USA - 28 Jan 2018WEARING ASHI STUDIO

Marketing and Promotion

Emmy, Grammy Award Red Carpets to Become Shoppable

Partnering with Mavatar, FX Group will aim to monetize content from its award show portfolio.

clock June 21, 2018Elizabeth Doupnik

shutterstock_1114990610

Marketing and Promotion

Experts Agree: Customer Engagement Key to Retail Success

Data-fueled e-mail marketing, improved customer service and “moment marketing” can drive conversions.

clock June 20, 2018Arthur Zaczkiewicz

Old Navy comps were up in October.

Marketing and Promotion

Macy’s, Old Navy Garner Top Scores in ABX Ad Ranking for May

J.C. Penney, Macy’s and Old Navy took the top spots in ad effectiveness for May.

clock June 19, 2018Tracey Greenstein

RetailMeNot's recent promotions index.

Marketing and Promotion

Amazon Prime Day Marks Opportunities for Retailers, Too

Shoppers are becoming primed for spending on the splashy occasion from a variety of e-commerce sites.

clock June 19, 2018Elizabeth Doupnik

splashlight

Marketing and Promotion

Splashlight Program Offers Staff ‘Inspired Mentorship’ Program

Robyn Dutra, vice president of creative at Splashlight, explains.

clock June 15, 2018WWD Staff

Mobile shopping.

Marketing and Promotion

Generation Z Still Shops In-store, Expects Efficiency

A new Fluent Commerce survey revealed that the demographic enjoys shopping in bricks-and-mortar, but demands digitally enhanced features.

clock June 14, 2018Elizabeth Doupnik

american express, eco-friendly, sustainability

Marketing and Promotion

American Express Joins Parley, Aims to Rid Ocean of Plastic by Using It In Cards

The venture will include a credit card manufactured from recovered plastic and a reduction in single-use plastic.

clock June 7, 2018Elizabeth Doupnik

Load More Arrow

Essentialist

Today's Must Read

Beauty

Beautyblender Introduces Its First Makeup Product — Foundation

clock 15hAllison Collins

Social Studies