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Latest in Marketing and Promotion

Influencer Marketer LTK Raises $300 Million

The business, formerly called Liketoknow.it, plans to fund further expansion.

Tribe Dynamics Is Being Acquired

Tribe Dynamics will expand service offerings as part of CreatorIQ.

Uniqlo Extends Its Sponsorship of Swedish Olympic and Paralympic Teams

The company will now provide official apparel for the Swedish teams through the end of 2024, including for…

Why Brands Need to Be ‘a Step Ahead’ of the Consumer

Tony King, chief executive officer of King & Partners, discusses why brands should consider "a refresh" or…

TikTok Users Crave Entertainment, Unboxing Videos and Luxury Experiences

A new report by Launchmetrics says 68 percent of TIkTok users have been inspired to find out more about a…

Margherita Maccapani Missoni, Rossana Orlandi Front Spot to Promote Milan Abroad

Using an ironic tone, the "Not in Milano" short clip rejecting stereotypes on business tourism will be…

Bally Taps Chinese Actor Johnny Huang as Global Brand Ambassador

The move reflects the growing importance of the Chinese market for the Switzerland-based luxury brand.

There’s More to Influencer Marketing Than Product Placement

Dressing top personalities is still effective in amplifying a brand's momentum on social media, but…

Purpose Drives Resilience, Brand Value of Top Italian Luxury Brands

According to BrandZ, the top 10 Italian fashion companies were able to increase their brand purpose index…

Palace Races Into Motorsport, Partnering With Mercedes-AMG

The streetwear brand has set its first automotive collaboration with the sporty, performance division of…

Cartier Awards Women Entrepreneurs Through Initiative Program

The Ripple Effect program, with discussions of subjects like "anti-fragility," was broadcast online and…

Goat Spotlights Apparel and Women’s in Second Brand Campaign

The campaign builds on the company's growing female customer base and steep growth in apparel sales.

Gucci Is Italy’s Most Valuable Brand, According to BrandZ

The brand's "digital first" approach played a pivotal role in engaging a cross-generational community and…

Matchesfashion Deepens Partnership With Contemporary Art Fair Frieze

The partnership with Frieze New York features an audio guide highlighting artists at the fair and…

Milan-based agency ES_PR Puts Digital Transformation in the Spotlight

The agency established by fashion veteran Emanuela Schmeidler will rely on Elia Blei's strategic consulting…