Kith Treats has inserted itself into one of the most iconic advertising campaigns.

How this “do-good” merchant’s mission to help children struck a chord with consumers.

How Nars Cosmetics blends beauty innovations, technology and the evolving role of makeup artists.

At WWD’s Digital Forum, the legacy company explained how it used social media to generate buzz and introduce itself to a younger generation.

Solidifying relationships and measuring the success of those partnerships are among key focus points for marketers.

At WWD’s Digital Forum in L.A., the consumer lending company explained how this shopper insight added rocket fuel to its business.

The study showed generational differences in what marketers chose in images of people.

IZEA’s “State of the Creator Economy” report reveals three key trends for creating authenticity within influencer marketing.

The licensing deal gives Dolls Kill the rights to produce new collections, like the one launching on site today, under the Delia’s name.

Total search ad spending is expected to grow to $70.66 billion by 2020, and here’s how some retailers stand out in “universe of search.”

There are four distinct holiday shopper profiles.

Walpole, Great Britain campaign, U.K. government and New West End partner for British luxury trade mission.

The historic crystal maker employed mist and mirrors — and refracted light — in a splashy inauguration of a modern wood and concrete factory.

Options include same-day delivery across 46 states and drive-up service coast-to-coast.

Michael Jaïs, chief executive officer of Launchmetrics, says data show artists deliver three times more impact than digital influencers.