Marketing and Promotion

Shopping on a mobile device.

Marketing and Promotion

Consumers Disagree With Brands on Relevance of Marketing Strategies

Shoppers aren’t finding value in current advertising campaigns despite brand assurance.

clock April 27, 2017Elizabeth Doupnik

Walgreens added a beauty club as part of its loyalty program.

Marketing and Promotion

Consumers Embrace Mobile Loyalty Programs

Shoppers patron brands that extend premium systems on mobile platforms.

clock April 27, 2017Elizabeth Doupnik

On the grounds of Coachella.

Marketing and Promotion

Researchers: Use Coachella, Burning Man to Test New Concepts

The most recent Trendalytics report examined social action trends at Coachella.

clock April 26, 2017Arthur Zaczkiewicz

An ad campaign by Dolce & Gabbana that ran in China, criticized for being culturally insensitive.

Marketing and Promotion

Dolce & Gabbana Under Fire From Chinese ‘Netizens’ Over Ad Campaign

The brand pulled the images from Weibo, after people criticized it for being tone deaf and narrow in its view on China.

clock April 22, 2017Casey Hall

mobile platforms, omnichannel

Marketing and Promotion

Web Site Traffic Declines Across Sectors While Consumers Also Switch to Mobile

With so many options to view, individuals are casting their digital nets wider; that’s resulted in lower visits overall.

clock April 19, 2017Elizabeth Doupnik

Models on the catwalkChanel show, Runway, Autumn Winter 2017, Paris Fashion Week, France - 07 Mar 2017

Marketing and Promotion

Exclusive: Chanel, Louis Vuitton Top Leading Brands on Social Media

The ranking showcased a blend of luxury and ath-leisure as well as a smattering of fast-fashion firms.

clock April 18, 2017Elizabeth Doupnik

Mobile Shopping

Marketing and Promotion

U.S., China Consumers Lead Cross-Border Commerce

Shoppers are becoming globally minded, empowered by heightened availability of e-commerce platforms.

clock April 17, 2017Elizabeth Doupnik


Marketing and Promotion

Fossil Enlists Kristen Bell, Leslie Odom Jr., Yara Shahidi, Austin Mahone for Campaign

The watch and accessories company’s newest campaign, called “Fossil Firsts,” launches next week.

clock April 17, 2017Kari Hamanaka

College students are strongly influenced by YouTube beauty tutorials for cosmetic advice.

Marketing and Promotion

The Millennial-Effect Spreads to Luxury Consumers

The demand for immediate deliveries and personalized products has permeated expectations of shoppers of all ages.

clock April 14, 2017Elizabeth Doupnik

Marketing and Promotion

Saks Campaigning With Vanity Fair on Best Dressed List

The luxury retailer will stage a “360-degree campaign” revolving around VF’s International Best-Dressed List.

clock April 11, 2017David Moin

New canopies bearing the Macy's logo hang at their State Street store in the former Marshall Field's building in Chicago, Saturday, Sept. 9, 2006. Federated Department Stores is converting more than 400 department stores across the nation to Macy's today, including Filene's  in Massachusetts and  the 154-year-old Marshall Field's store on Chicago's State Street. (AP Photo/Brian Kersey)

Marketing and Promotion

Executives Fatally Out of Touch With Consumer Priorities

Many retailers are faltering as a result.

clock April 7, 2017Elizabeth Doupnik

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.Mandatory Credit: Photo by Mark Lennihan/AP/REX/Shutterstock (7734407a)Macy's flagship store is shown in New YorkMacys, NEW YORK, USA - 05 Jan 2017

Marketing and Promotion

Macy’s, Wal-Mart Grab Lead in ABX Ad Effectiveness Measure for March

The top retailers ran 464 new ads in March, which was on par with February.

clock April 6, 2017Arthur Zaczkiewicz

Facebook colection Tommy Hilfiger

Marketing and Promotion

The Impact of Facebook Ads – Revealed

Social commerce might not be dead in the water – just yet.

clock April 6, 2017Elizabeth Doupnik


Marketing and Promotion

Post-Aspirational, Consumers Seek Shareable Items Over Label Envy

Shoppers have evolved from splurging on designer purchases in exchange for brag-worthy, signature items that will land the most likes.

clock April 6, 2017Elizabeth Doupnik

Apple TV

Marketing and Promotion

Consumers Opt to Binge-Watch on Connected TV

A Nielsen study revealed that despite mobile tendencies, consumers still prefer big screens for binge-watching sessions.

clock April 4, 2017Elizabeth Doupnik

Load More Arrow


Today's Must Read


The Weeknd’s Fashion Focus

clock 16hSharon Edelson

Social Studies