Shoppers are increasingly surveying options before selecting an item.

On the heels of #Hashoff’s latest report on the segment, the company’s president and cofounder Joel Wright discusses transitions in the field.

The campaign is integrated across multiple platforms and includes experiential events to connect with the consumer.

Michael Osborne, chief executive officer of SmarterHQ, explains.

A recent report released by Colliers discusses the latest evolution of shopping behavior.

Here is how the company’s data science team leverages its tools for ShoeDazzle, FabKids, Fabletics and JustFab.  

It’s not just Kim and Kanye influencing consumers’ shopping preferences — here’s how one digital marketing company leverages “everyday influencers” to stay current.  

The athletic companies have diversified products and tapped hard-hitting influencers to secure gains in earned media value.

Here’s how Keds leverages the Salesforce Commerce Cloud to enhance its positioning in the marketplace.

Here’s why one brand turned to social media management software platform Sprout Social to provide a better customer service experience.

Black Friday is expected to become the most traversed digital spending day — even more than Cyber Monday.

Digital marketing is more important than ever. Here is how Listrak manages to offer relevant solutions to brands and retailers, while setting itself apart.

At WWD’s Digital Forum, Brian Buchwald of Bomoda provided actionable insights into navigating the largely untapped market.

Mack Weldon’s Brian Berger wants to elevate the men’s underwear and sock purchasing experience.

The payments platform provider surveyed consumers to learn about shopping behavior.