Using an ironic tone, the “Not in Milano” short clip rejecting stereotypes on business tourism will be broadcasted in the U.S., U.K., France and Germany starting next week.

The move reflects the growing importance of the Chinese market for the Switzerland-based luxury brand.

Dressing top personalities is still effective in amplifying a brand’s momentum on social media, but prioritizing storytelling and values over products is the way forward.

According to BrandZ, the top 10 Italian fashion companies were able to increase their brand purpose index despite the pandemic.

The streetwear brand has set its first automotive collaboration with the sporty, performance division of Mercedes-Benz.

The Ripple Effect program, with discussions of subjects like “anti-fragility,” was broadcast online and culminated in the awards announcement.

The campaign builds on the company’s growing female customer base and steep growth in apparel sales.

The brand’s “digital first” approach played a pivotal role in engaging a cross-generational community and powering the company’s brand value increase.

The partnership with Frieze New York features an audio guide highlighting artists at the fair and institutions to visit in New York City.

The agency established by fashion veteran Emanuela Schmeidler will rely on Elia Blei’s strategic consulting to offer new digital-focused services.

The series of inspirational films, featuring the likes of Beyoncé, football star Mo Salah and gamer Ninja and themed around sustainability, inclusivity and credibility, will include never-seen-before archival footage.

Nike maintained its lead despite dropping in value while Gucci ranked second and Louis Vuitton overtook Adidas for the third position.

Sprout Social commissioned The Harris Poll to gauge business leaders and consumers.

Celebrities such as BTS, Zhang Ruoyun, Li Xian and Oh Se-hun boosted online audiences for the recent men’s fashion shows in Paris and Milan.

The “buy now, pay later” platform will become the principal partner of London Fashion Week in a two-year deal aimed at backing designer programs and drawing the consumer closer into the fashion industry fold.