L'Oréal Makes First Technology Acquisition With ModiFace Deal

clock March 16, 2018Allison Collins


Perry Ellis Shares Down on Fiscal Year 2019 Guidance

clock March 16, 2018Vicki M. Young


Nina Ricci Names Charlotte Tasset as General Manager

clock March 16, 2018Joelle Diderich

Marketing and Promotion

Marketing and Promotion

Martinelli Joins Hugo Boss in Marketing, Communications Role

He will oversee all brand marketing as well as public relations.

clock March 16, 2018Jean E. Palmieri

Arielle Charnas of Something Navy wearing the Something Navy X Treasure & Bond line in an Instagram post.

Marketing and Promotion

Facebook Predicted to Lose 2.1 Million Millennials, Gen Z-ers in 2018

Emarketer’s latest research reveals that younger social users are flocking to alternative platforms.

clock March 15, 2018Elizabeth Doupnik

millennials think tank

Marketing and Promotion

Consumers Are Evolving Rapidly, How Should Brands Respond?

According to Nielsen experts, brands will be most successful by proactively aiming to engage distracted, multicultural consumers.

clock March 14, 2018Elizabeth Doupnik

Marketing and Promotion

EBay Signs Up R/GA Agency

A new campaign launches during “American Idol.”

clock March 9, 2018David Moin

Marketing and Promotion

Brexit Britain Sees Lackluster Spending From Consumers as Uncertainty Looms

Barclays reports half of consumers worry what the outcome of the negotiations will mean to their spending.

clock March 6, 2018Alice Coy

Street styleStreet Style, Day 3, Milan Fashion Week, Italy - 24 Feb 2017

Marketing and Promotion

Vans Puts Engagement Twist on First Loyalty Program

The quintessential skater brand seems eager for more insights into its fan base.

clock February 26, 2018Kali Hays

One of the ads causing an uproar among Suitsupply's customers.

Marketing and Promotion

Suitsupply Responds to Backlash to New Gay Advertising Campaign

The company lost 12,000 Instagram followers, but is embracing the “passionate dialogue” the campaign created.

clock February 22, 2018Jean E. Palmieri

The Marc Jacobs Nintendo bag.

Marketing and Promotion

Super Mario to Star at Bloomingdale’s This Spring

The partnership with Nintendo speaks to the popularity of Nineties nostalgia.

clock February 22, 2018Jean E. Palmieri

Stephanie Gilmore

Marketing and Promotion

Roxy Looks to Recast Brand in Bid to Broaden Base

The women’s action sports label has a new campaign pulling in not just board sport athletes, but more mainstream celebrities and influencers.

clock February 19, 2018Kari Hamanaka

Macy's unveils Christmas windows that celebrate New York City.

Marketing and Promotion

Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January

Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.

clock February 14, 2018Tracey Greenstein

Mobile is a big component of the shopping experience.

Marketing and Promotion

Luxury Brands and the Chinese Millennial Consumer

Brands new to the Chinese market should focus their attention on having a mobile presence, says an expert with The Luxury Conversation.

clock February 13, 2018Vicki M. Young


Marketing and Promotion

Lenovo, Huawei Top List of Leading Chinese Brands

Kantar Millward Brown reviewed Chinese brands that are making waves in the global market.

clock February 7, 2018Elizabeth Doupnik

Ralph Lauren RTW spring 2018

Marketing and Promotion

Ralph Lauren Pushes to Digital Future

The hope is that the new digital platform will build quality traffic and grow revenue on its U.S. site.

clock February 1, 2018Vicki M. Young

Millennials do online research before they commit to making a purchase.

Marketing and Promotion

Driven By Financial Stress, Millennials Tighten Purse Strings

A new study conducted by Bank of America, reveals one of the top reasons the demographic heavily hunts for deals.

clock February 1, 2018Elizabeth Doupnik

chinese shoppers

Marketing and Promotion

Cheetah Mobile, Hypr Link to Attract Chinese Influencers

The influencer platform will aim to connect North American brands with cross-border social players.

clock January 31, 2018Elizabeth Doupnik

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Today's Must Read

The scene at the Frick.


Fashion at the Frick: The Museum Hosts Annual Young Fellows Ball

clock March 16, 2018Andrew Nodell

Social Studies