Erich Joachimsthaler, chief executive officer and founder of Vivaldi, explains.

The launch will coincide with the designer throwing out the first pitch at the Yankee-Red Sox game Thursday.

Working with Partners & Spade, the out-of-home media campaign is a celebration of each woman’s uniqueness.

Nordstrom, J.C. Penney, Old Navy and Sears Kenmore garnered top scores in advertising effectiveness for July.

Asics and Finland’s Space Nation have already captured the zeitgeist of calm, with a “blackout” running track in London and an astronaut-training app.

The model and actress will be promoting its fall and holiday 2018 collections.

Extensive research conducted by Salesforce captured shifting shopper priorities.

Millennials are most likely to forgo a favorite brand in lieu of the first recommendation through the channel.

Saks Fifth Avenue, Macy’s, J.C. Penney and Kohl’s garnered the top spots for ad effectiveness in June.

New research underscores the necessity of a speedy and fluid path to purchase on mobile and e-commerce platforms.

Sarah Martinez, vice president and retail industry lead of Oath, explains.

PayPal’s newest report reveals what regions are driving cross-border commerce.

The ugly sneaker trend might be more than a purposeful eyesore. It’s raking in revenue for brands eager to cash in on the ath-leisure trend and sneakerhead culture.

Consumers in the country are still joining social media channels, suggesting opportunities to broaden brand awareness in a less cluttered market.

The branding includes efforts to make it easier for customers and their consumers to choose products.