Marketing and Promotion

Marketing and Promotion

PMX Agency Merges With Forward3D to Form ‘ForwardPMX’

The two companies will be integrated by March and the new brand will be part of the Stagwell Group.

clock 10hArthur Zaczkiewicz

Hal Lawton

Marketing and Promotion

Students Night Out: YMA Raises $3.5 Million for Scholarships

Martha Stewart, Ryan Seacrest and Macy’s Hal Lawton were honored on the evening.

clock January 11, 2019David Moin

A sign in the shop window of And Other Stories on Manhattan's Fifth Ave advertises a curated selection.

Marketing and Promotion

Will Everything Still Be ‘Curated’ in 2019?

It was poached by marketers, merchandisers and buyers — the word “curated” and all its subsidiaries are here to stay.

clock January 8, 2019Kaley Roshitsh

The Mastercard logo.

Marketing and Promotion

Mastercard Touts Brand Mark Upgrade

The change reiterates the symbol of the two interlocking circles known to consumers since the late 1960s.

clock January 7, 2019Arthur Zaczkiewicz

Google search engine fashion beauty

Marketing and Promotion

Digital to Garner 55% Share of All Ad Spending This Year

Emarketer sees digital ad spending growing 19.1 percent this year.

clock January 7, 2019Arthur Zaczkiewicz

Outfitting and styling advice consistently draw interest from Millennial consumers.

Marketing and Promotion

Think Tank: The Personalization Conundrum, Data Overload

Rohan Deuskar, ceo and founder at Stylitics, shares why personalization strategies are only as good as the data collected.

clock January 7, 2019Rohan Deuskar

anticipation

Marketing and Promotion

The Outside View: Fashion’s Suicidal Path

Martin Lindstrom on why fashion should be careful to not undervalue anticipation even in the digital age.

clock January 4, 2019Martin Lindstrom

Holiday fashion ads underperformed compared to ABX norms.

Marketing and Promotion

Art Versus Folly: Holiday Fashion Ads Underperform With Broad Audience

Asos, Fashion Nova, Gucci and H&M number the sampling of holiday video ads assessed exclusively by Advertising Benchmark Index for WWD.

clock January 2, 2019Kaley Roshitsh

Buy now, pay later is a growing trend among e-commerce retailers.

Marketing and Promotion

Offtrack Attracts Millennials With Installment Pay and Pop-up Shop

Partnering with fin-tech payment provider, QuadPay, Offtrack hopes to further democratize their leather leggings.

clock December 11, 2018Kaley Roshitsh

Using the luxury brand image to channel marketing messages to consumers.

Marketing and Promotion

Think Tank: The Luxury of the Self

Bryan Melmed, vice president of insight services at Exponential, explains how marketers leverage brand recognition to create value.

clock November 28, 2018Bryan Melmed

Kenzo pop-up shop.

Marketing and Promotion

What’s New for Holiday Pop-up Shops

WWD speaks with Frank Poore of CommerceHub for greater insight into the pop-up retailing space during the holidays.

clock November 28, 2018Kaley Roshitsh

Tamara Gruzbarg speaks of five ways to win customer relevance.

Marketing and Promotion

Think Tank: Five Steps to Win on Relevance, Not Just Price, This Holiday Season

Tamara Gruzbarg, head of industry insights at ActionIQ Inc., provides a five-step plan for engaging customers during the holiday shopping season.

clock November 27, 2018Tamara Gruzbarg

Agenda Festival

Marketing and Promotion

Agenda Scraps Long Beach Trade Show in Favor of Festival Format

The trade show’s Long Beach, Calif., flagship will focus on a festival for consumers moving forward.

clock November 20, 2018Kari Hamanaka

Smartphone screen with Facebook and Phone app icons in detailVARIOUS

Marketing and Promotion

Digital Download: Doubling Down on Luxury at Facebook and Instagram

Since Morin Oluwole launched the social media giant’s luxury unit in Paris in 2015, brands have lined up to test new functionalities.

clock November 20, 2018Joelle Diderich

target.com-iphone

Marketing and Promotion

Target Reveals Full Menu of Cyber Monday Deals

During competitive season, retailers rush to announce deals first.

clock November 19, 2018Sharon Edelson

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Essentialist

Today's Must Read

Carol Channing at the reception celebrating the renovation of the Lyndon Baines Johnson Library, 1982.

Eye

Remembering Broadway Star Carol Channing: A Force on Stage and Off

clock 5hRosemary Feitelberg

Social Studies