New Report Highlights House of Fraser’s Mounting Debt to Brands

clock August 17, 2018Fiona Ma


Debenhams to Cut Jobs Amidst Restructuring

clock August 17, 2018Natalie Theodosi


Saks Fifth Avenue Supports American Fashion

clock August 17, 2018Jessica Iredale

Marketing and Promotion

Retail shopping

Marketing and Promotion

Report: Consumers Opt for Marketplaces, Fast Retail, Personalization

Extensive research conducted by Salesforce captured shifting shopper priorities.

clock August 16, 2018Elizabeth Doupnik

Amazon's new Echo with Alexa, 2017

Marketing and Promotion

Product Recommendations by Alexa, Siri Jeopardize Brand Loyalty

Millennials are most likely to forgo a favorite brand in lieu of the first recommendation through the channel.

clock August 15, 2018Elizabeth Doupnik

Taxis pass Saks flaship store on New York's Fifth Avenue, . Saks Inc. agreed to sell itself to Hudson's Bay Co., the Canadian parent of upscale retailer Lord & Taylor, for about $2.4 billion in a deal that will bring luxury to more North American localesSaks Acquisition, New York, USA

Marketing and Promotion

Saks Fifth Avenue, Macy’s Score Top Spots in Advertising Effectiveness

Saks Fifth Avenue, Macy’s, J.C. Penney and Kohl’s garnered the top spots for ad effectiveness in June.

clock August 10, 2018Tracey Greenstein

online shopping

Marketing and Promotion

Most Consumers Abandon Online Shopping Carts Due to Lengthy Checkouts

New research underscores the necessity of a speedy and fluid path to purchase on mobile and e-commerce platforms.

clock August 9, 2018Elizabeth Doupnik

Parents are expected to spend $675 on back-to-school purchases, according to Brand Keys survey.

Marketing and Promotion

Think Tank: Millennial Parents Should Be Main Focus for Holiday 2018

Sarah Martinez, vice president and retail industry lead of Oath, explains.

clock August 8, 2018Sarah Martinez

Retail shopping

Marketing and Promotion

Middle Eastern Consumers Lead in Increased International Online Shopping

PayPal’s newest report reveals what regions are driving cross-border commerce.

clock August 3, 2018Elizabeth Doupnik

A loom from Buffalo.

Marketing and Promotion

Athletic Footwear Cash Cow for Brands Targeting U.S. Consumers

The ugly sneaker trend might be more than a purposeful eyesore. It’s raking in revenue for brands eager to cash in on the ath-leisure trend and sneakerhead culture.

clock August 2, 2018Elizabeth Doupnik

Mobile shopping

Marketing and Promotion

For Brands to Secure International Growth and Awareness, Think Switzerland

Consumers in the country are still joining social media channels, suggesting opportunities to broaden brand awareness in a less cluttered market.

clock August 1, 2018Elizabeth Doupnik

Jay Hertwig at the Yadkinville Repreve Recycling Center.

Marketing and Promotion

Unifi Rolls Out Brand Campaign With Focus on Innovation

The branding includes efforts to make it easier for customers and their consumers to choose products.

clock July 26, 2018Arthur Zaczkiewicz


Marketing and Promotion

Back-to-School Shoppers Raid Stores Early, but Not Often

Amazon Prime Day readied consumers to start spending, while social media is an ongoing source for product and deal discovery.

clock July 26, 2018Elizabeth Doupnik

Alec, Saaneah, for American Eagle's #AExME campaign.

Marketing and Promotion

American Eagle, Aerie: Be You

Both of the fall campaigns celebrate one’s individuality.

clock July 26, 2018Vicki M. Young

Barbour International Men's Spring 2019

Marketing and Promotion

British Brands Showcasing at the Men’s Wear Market

Men’s wear is a $15.2 billion industry in the U.K.

clock July 21, 2018WWD Staff

Images by Cayce Clifford

Marketing and Promotion

Think Tank: Tap Into Millennial Psyches for a Cultlike Following

Nick Molnar, cofounder and chief executive officer of Afterpay, explains.

clock July 19, 2018Nick Molnar

Street style at Paris Fashion Week Men's Spring 2019

Marketing and Promotion

Are ‘Fashionable Males’ the Key for Retail Survival?

The demographic is gobbling up new styles, according to a new YouGov report.

clock July 13, 2018Elizabeth Doupnik

Customers check out at a Target store on Black Friday in Alexandria, Virginia, USA, 24 November 2017. The day after Thanksgiving known as 'Black Friday' kicks off the holiday season of shopping. Thirty percent of annual retail sales occur between Black Friday and Christmas, according to the National Retail Federation.Black Friday shopping, Alexandria, USA - 24 Nov 2017

Marketing and Promotion

What Millennials Want From Retailers

The generation is maturing, causing shifts in consumer preferences and priorities.

clock July 12, 2018Elizabeth Doupnik

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Phil John Perry Talks About Designing Beyoncé’s Headdress

clock August 17, 2018Fiona Ma

Social Studies