Marketing and Promotion

G-star raw, jeans, denim, sustainability, fall

Marketing and Promotion

Short Takes: Onward With ‘Collective Action,’ Virtual Fashion Shows

G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are grooming digital experiences.

clock 12hKaley Roshitsh

Milan's Galleria Vittorio Emanuele on May 18, 2020

Marketing and Promotion

Emerging Social Media Platforms, Made in Italy Values Seen Key for Italian Luxury Companies Eyeing Recovery

According to the 2019 Altagamma Social Luxury Index, Italian luxury brands should strengthen their presence on such platforms as TikTok, Douyin and Little Red Book, communicating Made in Italy values.

clock August 3, 2020Martino Carrera

Roksanda RTW Fall 2020

Marketing and Promotion

BFC Raises Further 500,000 Pounds to Aid Struggling Designers

The British Fashion Council is asking designers to submit grant applications for a second round of funding in the wake of COVID-19. The submission deadline is Aug. 7.

clock July 28, 2020Samantha Conti

A still from Matteo Garrone's film for Dior

Marketing and Promotion

Paris Tallies Results of First Online Couture and Men’s Fashion Weeks

French fashion’s organizing body said the videos produced for the event received 19.4 million views on its partner platforms.

clock July 28, 2020Joelle Diderich

The new Mulberry Portobello tote

Marketing and Promotion

Mulberry Taps ForwardPMX for Marketing Program in China

The partnership will be managed out of the agency’s office in Shanghai.

clock July 22, 2020Arthur Zaczkiewicz

Uniqlo Team Sweden

Marketing and Promotion

Uniqlo Recruits Swedish Athletes to Form First Team of Ambassadors

The group of 13 is made up of current Olympians and Paralympians, as well as legendary athletes from the country.

clock July 22, 2020Kelly Wetherille

Mr Porter's Gone Surfin' capsule.

Marketing and Promotion

Mr Porter Introducing Gone Surfin’ Capsule Collection

The line features 171 items from 15 brands ranging from Go Barefoot to Outerknown.

clock July 2, 2020Jean E. Palmieri

Street Style, bag detailStreet Style, Spring Summer 2020, Milan Fashion Week Men's, Italy - 15 Jun 2019Milan Fashion Week Men's

Marketing and Promotion

Despite COVID-19, Top Brands’ Combined Valuations Up 5.9%

According to the BrandZ Top 100 Most Valuable Global Brands list, innovation and technology helped brands in the list press on despite the pandemic.

clock June 30, 2020Martino Carrera

LeBron James has created More Than A Vote.

Marketing and Promotion

Coach Partnering With LeBron James’ More Than a Vote Initiative

The accessories brand will help the NBA superstar to fight against voter suppression.

clock June 23, 2020Jean E. Palmieri

Messages from the Black Lives Matter protests in New York City.

Marketing and Promotion

Communication’s Pitfalls and Rewards

Observers weigh in on dos and don’ts, following social media backlash.

clock June 15, 2020Luisa Zargani

Stephanie Phair speaking at the Bicester Village x BFC designer pop-up

Marketing and Promotion

To Infinity and Beyond: The BFC Charts a New Course With Digital Showcase

London’s first all-digital fashion lineup is coming to a screen near you, starting June 12.

clock June 12, 2020Samantha Conti

BFC Seeks Government Aid

Marketing and Promotion

BFC Sets Positive Fashion Site, Partners With Parley for the Oceans

The BFC’s positive fashion initiative was initially meant to help businesses intensify their sustainability efforts, but will also address issues surrounding COVID-19, racism and workplace diversity.

clock June 8, 2020Samantha Conti

Alessandro Dell'Acqua

Marketing and Promotion

Tomorrow Teams With Alessandro Dell’Acqua’s No. 21 Brand in Milan

The “360-degree” partnership will take in mentorship, events, consulting and distribution services for No. 21.

clock May 28, 2020Samantha Conti

Izzy Camilleri

Marketing and Promotion

IZ Adaptive Mask Sales to Benefit the Christopher & Dana Reeve Foundation

The partnership recognizes Global Accessibility Awareness Day.

clock May 21, 2020Lisa Lockwood

Camille Charriere appears in Karla Otto's #bettertogether Instagram series.

Marketing and Promotion

As Clients Retrench, P.R. Firms Pivot Into New Ventures

From jewelry e-commerce to cannabis happy hours, agencies are getting creative when it comes to finding new revenue streams.

clock May 20, 2020Joelle Diderich

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Essentialist

Today's Must Read

The Michael Kors flagship in Paris.

Business

Michael Kors Parent Company Capri Holdings Loses $180 Million

clock 4hKellie Ell

Social Studies