Extensive research conducted by Salesforce captured shifting shopper priorities.

Millennials are most likely to forgo a favorite brand in lieu of the first recommendation through the channel.

Saks Fifth Avenue, Macy’s, J.C. Penney and Kohl’s garnered the top spots for ad effectiveness in June.

New research underscores the necessity of a speedy and fluid path to purchase on mobile and e-commerce platforms.

Sarah Martinez, vice president and retail industry lead of Oath, explains.

PayPal’s newest report reveals what regions are driving cross-border commerce.

The ugly sneaker trend might be more than a purposeful eyesore. It’s raking in revenue for brands eager to cash in on the ath-leisure trend and sneakerhead culture.

Consumers in the country are still joining social media channels, suggesting opportunities to broaden brand awareness in a less cluttered market.

The branding includes efforts to make it easier for customers and their consumers to choose products.

Amazon Prime Day readied consumers to start spending, while social media is an ongoing source for product and deal discovery.

Both of the fall campaigns celebrate one’s individuality.

Men’s wear is a $15.2 billion industry in the U.K.

Nick Molnar, cofounder and chief executive officer of Afterpay, explains.

The demographic is gobbling up new styles, according to a new YouGov report.

The generation is maturing, causing shifts in consumer preferences and priorities.