Business

Ken Downing Leaving Neiman Marcus

clock March 22, 2019David Moin

Business

Galeries Lafayette's Billion Euro China Plan

clock 3hNyima Pratten

Fashion

Is L.A. the Future of the American Runway?

clock March 22, 2019Booth Moore

Marketing and Promotion

College influencers see 15 percent engagement at 28Row, on average.

Marketing and Promotion

College Influencer Program, 28 Row, to Begin This March

Passing influencer status to nano-influencers at the collegiate level, 28 Row sees on average a 15 percent engagement rate for brands.

clock March 19, 2019Kaley Roshitsh

Kering's redesigned web page.

Marketing and Promotion

Kering Revamps Internet Site to Reflect Luxury Focus

The site will feature more videos and visuals than the previous version and the landing page will be updated constantly.

clock March 18, 2019Joelle Diderich

shutterstock_749787973

Marketing and Promotion

Think Tank: 5 Steps to Improve Promotional Offers in Your Retail Pricing Strategy

Jonathan Treiber is chief executive officer and cofounder of RevTrax, an offer-management platform.

clock March 13, 2019Jonathan Treiber

Jeetendr Sehdev branding

Marketing and Promotion

The Outside View: Haters, Your Most Powerful Advocates

Best-selling author and branding authority, Jeetendr Sehdev on the value of shamelessness and why it’s important to be hated.

clock March 11, 2019Jeetendr Sehdev

Millennials

Marketing and Promotion

Survey Shows Millennials are ‘Least Loyal Shoppers’

The Brightpearl report also revealed “turns offs” to online shopping experiences.

clock March 6, 2019Arthur Zaczkiewicz

At Fashion City, "Supreme" merchandise is something like fashion fan fiction, here featuring the brand's name alongside a character from Line App Friends.

Marketing and Promotion

As ‘Fake’ Searches Rise, Online Marketing Efforts of Real Brands Impacted

SEMrush looked at global data for “fake” and “replica” online searches.

clock February 28, 2019Arthur Zaczkiewicz

stitch fix

Marketing and Promotion

Stitch Fix Builds On Its Brand at Oscars

The online styling service is building its lifestyle profile.

clock February 24, 2019Evan Clark

Brookfield Place, Lower Manhattan, Manhattan

Marketing and Promotion

Best Brews to Compete at Brookfield Place

Breweries from around New York will compete at the upscale mixed-use center.

clock February 14, 2019David Moin

In 2018, 29 percent of Valentine’s Day shoppers planned to make a purchase online.

Marketing and Promotion

Valentine’s Day Gets More Personal

Last year, $19.6 billion was spent on marketing around Valentine’s Day. Here’s how marketers and brands are personalizing “love letters.”

clock February 14, 2019Kaley Roshitsh

The Advertising Benchmark Index tested Super Bowl commercials for various factors, including brand message and reputation.

Marketing and Promotion

Super Bowl 2019’s Top 5 Ads for Culture Enthusiasts

With exclusive data from the Advertising Benchmark Index, WWD finds out how these five ads performed.

clock February 7, 2019Kaley Roshitsh

Much ado about data.

Marketing and Promotion

Think Tank: With Data, Less Is More

Matthew Nistor is the director of data and analytics at January Digital, a digital marketing agency and marketing consultancy.

clock February 7, 2019Matthew Nistor

Andrew Walker, staff photographer at Shutterstock.

Marketing and Promotion

On Site: Through the Lens of a NYFW Photographer

In an interview with WWD, Andrew Walker, staff photographer at Shutterstock, describes what it’s like photographing New York Fashion Week.

clock February 6, 2019Kaley Roshitsh

Chinese shoppers are arguably even more tech savvy and digital than their western counterparts

Marketing and Promotion

Think Tank: Marketing Luxury to Chinese Consumers

Matt Harty is senior vice president, Asia-Pacific, at The Trade Desk.

clock February 6, 2019Matt Harty

Liu Haoran in the Louis Vuitton Tambour 2 campaign

Marketing and Promotion

EXCLUSIVE: Justin Theroux, Sophie Turner, Liu Haoran Appear in Vuitton’s Tambour Campaign

The world’s largest luxury brand continues to bet on connected watches.

clock February 6, 2019Mimosa Spencer

Models on the catwalkDior Men show, Runway, Fall Winter 2019, Paris Fashion Week Men's, France - 18 Jan 2019

Marketing and Promotion

The Fashion Runway’s Tech Evolution

How the runway evolved, citing Dior, Badgley Mischka, the new season of “Project Runway” and more in their usage of social media and tech.

clock February 6, 2019Kaley Roshitsh

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Today's Must Read

A woman walks past a Tiffany & Co. store at a shopping mall in Beijing. The designer boutiques of Manhattan and Paris are feeling the chill of a Chinese economic slowdown that has hammered automakers and other industries. That is jolting brands such as Louis Vuitton and Burberry that increasingly rely on Chinese customers who spend $90 billion a year on jewelry, clothes and other high-end goods. The industry already is facing pressure to keep up as China's big spenders shift to buying more at the spreading networks of luxury outlets in their own countryLuxury Shopping Chill, Beijing, China - 29 Nov 2018

Business

Tiffany Looks Past Wealth Effect Declines to Bullish Second Half

clock 24hEvan Clark

Social Studies