The teen retailer used the remote luxury resort Amangiri as the backdrop for a July back-to-school campaign that will inform future marketing efforts.

Partnering with Mavatar, FX Group will aim to monetize content from its award show portfolio.

Data-fueled e-mail marketing, improved customer service and “moment marketing” can drive conversions.

J.C. Penney, Macy’s and Old Navy took the top spots in ad effectiveness for May.

Shoppers are becoming primed for spending on the splashy occasion from a variety of e-commerce sites.

Robyn Dutra, vice president of creative at Splashlight, explains.

A new Fluent Commerce survey revealed that the demographic enjoys shopping in bricks-and-mortar, but demands digitally enhanced features.

The venture will include a credit card manufactured from recovered plastic and a reduction in single-use plastic.

Some suppliers are still waiting to make a deal following last month’s Copenhagen summit.

Omina, which is organizing the summit, believes that simple moves, and sharing ideas, will help people live and work more sustainably.

The prizes for men’s and women’s design and innovation will be awarded in early 2019.

The ABX Index for April measured ad effectiveness exclusively for fashion retailers.

The demographic leads dollar spend per trip — and is building its purchasing power.

Marcie Merriman, executive director of business strategy and retail innovation at EY Advisory, explains.

The luxury behemoth points to its network of 4,370 stores as the group’s energy culprits.