Latest in Marketing and Promotion
Tranoï and China Fashion Association Sign Showcase Partnership
The organizers behind Beijing's Fashion Week will promote Chinese designers in Paris starting in June.
How SAP, Mention Me Enable Puma to Market Through Customer Data
Executives from the three companies reveal how brands can harness the power of their "brand fans" to turn…
Authentic Brands Group Partners With Global Citizen on Charitable Initiative
The deal includes the creation of a special mark that will be used on product and in marketing materials.
Levi’s Celebrating 150 Years of 501s With ‘Greatest Story Ever Worn’
The ad campaign featuring stories from the brand's long history will launch during the Grammy Awards.
EXCLUSIVE: Gigi Hadid Joins Hugo Boss Celebrity Lineup for Summer Campaign
The German brand revealed another star-studded crew for next season's Boss promotions, on the anniversary of…
Immersive Experiences Evolves Into New Standard
Recent research from Zendesk spotlights how customer experience is key to maintaining brand loyalty.
From Weeks to ‘Moments’: How Mercedes-Benz’s Global Fashion Sponsorships Have Changed
As Berlin Fashion Week begins Monday without long-term sponsor Mercedes-Benz, some are asking whether the…
Shoe Brand Superga and Steve Madden Agree to Part Ways as U.S. and Canadian Partners
The Italian shoe company will work with a new company in Los Angeles to manage its ventures in the U.S.
Mackage Launches NBA Experience in Collaboration With Brooklyn Nets and Barclays Center
The interactive installations are designed by Crosby Studios.
How a Branding Expert Is Revving Up the Ritz
Natalie Bader Messian, a luxury executive who has helmed brands including Clarins and Fred, is helping the…
Engaging Consumers With Audio Rooms
Smalltalk is an audio-only platform that can help foster community.
A ‘Gallery Walk’ Along Madison Avenue
More than 50 galleries will be participating in the annual event staged by Madison Avenue Business…
Aéropostale Links With Cotton Incorporated for Cotton Shop
Aéropostale and the Cotton group celebrate, quietly, at the Firefly Music Festival's Thicket Silent Disco.
Jordan Brand President Larry Miller Links With Harlem Festival of Culture
The leading sports executive had been embroiled in a controversy after his memoir revealed that in…
Field Notes: Consumer Engagement
Here, we discuss different marketing tactics employed by consumer data platform Amperity.