Marketing and Promotion

Colin KaepernickRipple of Hope Awards Dinner, Show, New York, USA - 13 Dec 2017

Marketing and Promotion

Think Tank: Lessons Learned From Nike’s Colin Kaepernick Campaign

Erich Joachimsthaler, chief executive officer and founder of Vivaldi, explains.

clock 23hErich Joachimsthaler

The Polo app will launch Thursday.

Marketing and Promotion

New Polo Mobile App Intended to Embrace Brand Connoisseurs

The launch will coincide with the designer throwing out the first pitch at the Yankee-Red Sox game Thursday.

clock September 17, 2018Jean E. Palmieri

Stills from the ThirdLove media campaign.

Marketing and Promotion

ThirdLove’s Big Campaign Push

Working with Partners & Spade, the out-of-home media campaign is a celebration of each woman’s uniqueness.

clock September 10, 2018Vicki M. Young

AtmosphereNordstrom Mens Store VIP Party, New York, USA - 10 Apr 2018

Marketing and Promotion

Nordstrom, J.C. Penney Top Scorers in ABX Ad Ranking for July

Nordstrom, J.C. Penney, Old Navy and Sears Kenmore garnered top scores in advertising effectiveness for July.

clock August 31, 2018Tracey Greenstein

The London-based behavioral futurist Will Higham.

Marketing and Promotion

What to Watch: Consumers Will Seek Zen, Comfort and Darkness, Futurist Says

Asics and Finland’s Space Nation have already captured the zeitgeist of calm, with a “blackout” running track in London and an astronaut-training app.

clock August 28, 2018Samantha Conti

Copper Fit's newest campaign featuring Kate Upton.

Marketing and Promotion

Kate Upton Joins Copper Fit as Brand Ambassador

The model and actress will be promoting its fall and holiday 2018 collections.

clock August 28, 2018Elizabeth Doupnik

Retail shopping

Marketing and Promotion

Report: Consumers Opt for Marketplaces, Fast Retail, Personalization

Extensive research conducted by Salesforce captured shifting shopper priorities.

clock August 16, 2018Elizabeth Doupnik

Amazon's new Echo with Alexa, 2017

Marketing and Promotion

Product Recommendations by Alexa, Siri Jeopardize Brand Loyalty

Millennials are most likely to forgo a favorite brand in lieu of the first recommendation through the channel.

clock August 15, 2018Elizabeth Doupnik

Taxis pass Saks flaship store on New York's Fifth Avenue, . Saks Inc. agreed to sell itself to Hudson's Bay Co., the Canadian parent of upscale retailer Lord & Taylor, for about $2.4 billion in a deal that will bring luxury to more North American localesSaks Acquisition, New York, USA

Marketing and Promotion

Saks Fifth Avenue, Macy’s Score Top Spots in Advertising Effectiveness

Saks Fifth Avenue, Macy’s, J.C. Penney and Kohl’s garnered the top spots for ad effectiveness in June.

clock August 10, 2018Tracey Greenstein

online shopping

Marketing and Promotion

Most Consumers Abandon Online Shopping Carts Due to Lengthy Checkouts

New research underscores the necessity of a speedy and fluid path to purchase on mobile and e-commerce platforms.

clock August 9, 2018Elizabeth Doupnik

Parents are expected to spend $675 on back-to-school purchases, according to Brand Keys survey.

Marketing and Promotion

Think Tank: Millennial Parents Should Be Main Focus for Holiday 2018

Sarah Martinez, vice president and retail industry lead of Oath, explains.

clock August 8, 2018Sarah Martinez

Retail shopping

Marketing and Promotion

Middle Eastern Consumers Lead in Increased International Online Shopping

PayPal’s newest report reveals what regions are driving cross-border commerce.

clock August 3, 2018Elizabeth Doupnik

A loom from Buffalo.

Marketing and Promotion

Athletic Footwear Cash Cow for Brands Targeting U.S. Consumers

The ugly sneaker trend might be more than a purposeful eyesore. It’s raking in revenue for brands eager to cash in on the ath-leisure trend and sneakerhead culture.

clock August 2, 2018Elizabeth Doupnik

Mobile shopping

Marketing and Promotion

For Brands to Secure International Growth and Awareness, Think Switzerland

Consumers in the country are still joining social media channels, suggesting opportunities to broaden brand awareness in a less cluttered market.

clock August 1, 2018Elizabeth Doupnik

Jay Hertwig at the Yadkinville Repreve Recycling Center.

Marketing and Promotion

Unifi Rolls Out Brand Campaign With Focus on Innovation

The branding includes efforts to make it easier for customers and their consumers to choose products.

clock July 26, 2018Arthur Zaczkiewicz

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Today's Must Read

Claire Foy, Matt Smith. Claire Foy, winner of the award for outstanding lead actress in a drama series for "The Crown" left, and Matt Smith attend the Governors Ball for the 70th Primetime Emmy Awards, at the Microsoft Theater in Los Angeles70th Primetime Emmy Awards - Governors Ball, Los Angeles, USA - 17 Sep 2018


Rachel Brosnahan, Claire Foy & Everyone Else Was at the Governors…

clock 8hMarcy Medina

Social Studies