Marketing and Promotion

Izzy Camilleri

Marketing and Promotion

IZ Adaptive Mask Sales to Benefit the Christopher & Dana Reeve Foundation

The partnership recognizes Global Accessibility Awareness Day.

clock May 21, 2020Lisa Lockwood

Camille Charriere appears in Karla Otto's #bettertogether Instagram series.

Marketing and Promotion

As Clients Retrench, P.R. Firms Pivot Into New Ventures

From jewelry e-commerce to cannabis happy hours, agencies are getting creative when it comes to finding new revenue streams.

clock May 20, 2020Joelle Diderich

Song Jia and Austin Li star in Louis Vuitton's 520 or May 20 Chinese Valentine's Day campaign.

Marketing and Promotion

Live-streamer Austin Li Is Louis Vuitton’s New Weapon in China Rebound

The hugely influential Li plays treasure hunt with actress Song Jia in the brand’s Chinese Valentine’s Day May 20th campaign.

clock May 14, 2020Tianwei Zhang

Long queue outside Chanel store in Hangzhou on Sunday rumors of significant price increases taking effect on Monday began to spread on social media.

Marketing and Promotion

Luxury Brands Brace for Price Hikes, Entry-Level Items in China Rebound

Chanel ramps up handbags price by a quarter, Vuitton increased price in March and May, while entry-price products take center stage online.

clock May 11, 2020Tianwei Zhang

Jeremy Lin is the new face of Coach's men's business.

Marketing and Promotion

Jeremy Lin Appointed New Face of Coach Men’s Business

The endorsement marks the first deal with a fashion brand for Lin, and a new start for the brand to engage with the Chinese audience.

clock May 9, 2020Tianwei Zhang

Jose Neves, Farfetch Founder & CEOWeb Summit 2017, Lisbon, Portugal - 07 Nov 2017

Marketing and Promotion

Farfetch Dream Assembly Announces New Lineup of Start-ups, Goes Digital

For its fourth cohort, which will be executed digitally, the start-up accelerator will support eight companies focused on the digitization of commerce.

clock April 24, 2020Natalie Theodosi

earth day, coronavirus, marketing

Marketing and Promotion

Earth Day Marketing May Be More Important Than Ever

“I can’t think of a better time to have an answer to a very difficult question. Why is my brand essential? That’s the lens upon which all your communications should shine.”

clock April 15, 2020Kaley Roshitsh

facemask, coronavirus

Marketing and Promotion

Kantar Consultancy Releases First COVID-19 Barometer

The study surveyed more than 25,000 consumers across 32 countries and provides brand owners with a direction on how to ensure their brands stay connected to their customers during the pandemic crisis.

clock April 9, 2020Luisa Zargani

The Fendi Spring 2008 show at the Great Wall of China

Marketing and Promotion

The View From Event Agencies

Brands seen focusing on essentials, and reducing waste, in the aftermath.

clock March 24, 2020Miles Socha

AtmosphereHotel Vivier Los Angeles Cocktail Party, Los Angeles, USA - 02 Apr 2019

Marketing and Promotion

Post-Crisis, Will All Fashion Events Go Digital?

Marketing experts say creativity and technology must be applied to more than just the product.

clock March 24, 2020Miles Socha

ReFashion Week 2020

Marketing and Promotion

Tailing NYFW, ReFashion Week Obsessed With Textile Waste

Drawing off 800 attendees last year, ReFashion Week hooks Depop, Heron Preston, Zero Waste Daniel, Eileen Fisher to destigmatize waste in NYC.

clock February 20, 2020Kaley Roshitsh

Ferruccio, Giovanna and Leonardo Ferragamo posing with the Mayor of Florence Dario Nardella and the institutions in front of the copy of Michelangelo's David standing in Piazza della Signoria.

Marketing and Promotion

Salvatore Ferragamo Pledges to Restore a Series of Sculptures in Florence

The fashion house will donate more than 1 million euros for the restoration of large sculptures adorning the city’s Piazza della Signoria.

clock February 11, 2020Sandra Salibian

sustainability

Marketing and Promotion

Influencer Peddler: Instagram’s New ‘Sustainable Influencers’

Mother Nature and brands are in need of “sustainable influencers,” whether celebrity or not. Experts cite trends and the new influencer marketing rule book.

clock February 10, 2020Kaley Roshitsh

Bally

Marketing and Promotion

Bally Reveals New Mountain Preservation Efforts

The Swiss company is also establishing a Bally Peak Outlook Foundation in the first quarter of the year.

clock January 27, 2020Luisa Zargani

creative-trends-2020-shutterstock

Marketing and Promotion

Top Creative Trends for 2020 Point to a Pursuit of Happiness, Meaning and Opportunity

The data-led report predicts leading styles for marketing and advertising campaigns throughout the year.

clock January 15, 2020Alexandra Pastore

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Essentialist

Today's Must Read

Mitsukoshi Ginza

Business

With State of Emergency Lifted, Japan Begins Gradual Reopening

clock 19hKelly Wetherille

Social Studies