John Pecaric, chief commercial officer at R.R. Donnelley, explains.

Consumer searches are beginning — and ending — on the e-commerce behemoth.

Retailers ran 435 new ads in May, which was about the same number as April.

Backed by extensive data and enhanced with new technology, influencer marketing has become a well-oiled marketing machine.

Though Zara and Revolve still lead the stats, Farfetch and Yeezy are climbing the ranks.

It costs more to acquire a user who will register on the app and then actually make a purchase.

Born between 1995 and 2010, the 61-million strong Gen Z has one million more people than Millennials.

Users will now be able to access audience demographic information and profiles on its extensive influencer database.

Consumers are becoming more familiar with the technology, signaling to retailers to ready themselves for future integration.

A new tag for influencers and others to make it more clear for followers to distinguish between regular and paid posts will be tested and then rolled out globally.

An updated tone of black makes a return for next year — investigated and cultivated in line with consumer mind-sets and evolving aesthetic themes.

A new survey confirmed that item descriptions and peer reviews rank highest among factors influencing consumers’ purchases.

The first-quarter index proves that customized content that’s integrated throughout the entire customer journey is essential for success.

Automotive giant stresses future commitment to Berlin as fashion location.

Tribe Dynamics’ March EMV report displayed that top retailers are facing challenges to maintain consumer loyalty.