Marketing and Promotion


Marketing and Promotion

Splashlight Program Offers Staff ‘Inspired Mentorship’ Program

Robyn Dutra, vice president of creative at Splashlight, explains.

clock June 15, 2018WWD Staff

Mobile shopping.

Marketing and Promotion

Generation Z Still Shops In-store, Expects Efficiency

A new Fluent Commerce survey revealed that the demographic enjoys shopping in bricks-and-mortar, but demands digitally enhanced features.

clock June 14, 2018Elizabeth Doupnik

american express, eco-friendly, sustainability

Marketing and Promotion

American Express Joins Parley, Aims to Rid Ocean of Plastic by Using It In Cards

The venture will include a credit card manufactured from recovered plastic and a reduction in single-use plastic.

clock June 7, 2018Elizabeth Doupnik

Sustainability Speed Dating at Copenhagen Fashion Summit

Marketing and Promotion

Make Me a Match: Copenhagen ‘Speed-Dating’ Event Gets Mixed Reviews

Some suppliers are still waiting to make a deal following last month’s Copenhagen summit.

clock June 6, 2018Fiona Ma

Andrea Somma and Carmen Busquets, co-founders of Omina, which is hosting a fashion and sustainability summit in Costa Rica in June 2018

Marketing and Promotion

Costa Rica Summit Seeks Solutions in ‘Unsustainable’ Fashion Industry

Omina, which is organizing the summit, believes that simple moves, and sharing ideas, will help people live and work more sustainably.

clock June 6, 2018Samantha Conti

Looks at the International Woolmark Prize Show 2017/2018.

Marketing and Promotion

Woolmark Unveils Advisory Council for International Prize

The prizes for men’s and women’s design and innovation will be awarded in early 2019.

clock June 6, 2018Jean E. Palmieri

AtmosphereNordstrom Mens Store VIP Party, New York, USA - 10 Apr 2018

Marketing and Promotion

Nordstrom, Saks Fifth Avenue Scored Top Spots in ABX Index for April

The ABX Index for April measured ad effectiveness exclusively for fashion retailers.

clock May 24, 2018Tracey Greenstein


Marketing and Promotion

Canadian Millennials: Frugal Yet Financially Optimistic

The demographic leads dollar spend per trip — and is building its purchasing power.

clock May 23, 2018Elizabeth Doupnik


Marketing and Promotion

Generation Z: Influential and Intuitive Fashion Shoppers

Marcie Merriman, executive director of business strategy and retail innovation at EY Advisory, explains.

clock May 23, 2018Arthur Zaczkiewicz

LVMH Life in Stores awards event

Marketing and Promotion

LVMH Stores Generate 70 Percent of Group’s Greenhouse Gas Emissions

The luxury behemoth points to its network of 4,370 stores as the group’s energy culprits.

clock May 18, 2018Mimosa Spencer

H&M Hennes & Mauritz

Marketing and Promotion

H&M to Start ‘Take Care’ Initiative in Move Toward ‘Circular’ Model

The program will include services such as tailoring clothing from H&M.

clock May 16, 2018Fiona Ma

David and Victoria Beckham at the British Fashion Awards

Marketing and Promotion

David Beckham Raises Fashion Profile With New BFC Ambassador’s Role

Beckham will become ambassadorial president of the British Fashion Council, a newly created role.

clock May 11, 2018Samantha Conti

Crowds walk through the main mall street in downtown, Porto Alegre, Rio Grande do Sul, BrazilVARIOUS

Marketing and Promotion

Report: Latin America’s Digital Market Is Growing, Slowly

The shift signals that consumers are increasingly referring to mobile in the midst of a presidential election and the coming World Cup competition.

clock April 30, 2018Elizabeth Doupnik

Off White fall 2018

Marketing and Promotion

For Accessories Brands, Functionality Is Key

New stats from The NPD Group reveal that despite declining sales, pragmatic details can buoy fashion accessories companies.

clock April 25, 2018Elizabeth Doupnik

A Walgreens location in New York.

Marketing and Promotion

Walgreens, Kroger Among Top Retailers in March ABX Index Ratings

Walgreens, Kroger and Aldi are standouts in the ABX Advertising Effectiveness Index for March 2018.

clock April 23, 2018Tracey Greenstein

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Kim KardashianMTV Movie & TV Awards, Arrivals, Los Angeles, USA - 16 Jun 2018WEARING ATELIER VERSACE SHOES BY MERAH VODIANOVA


MTV Movie & TV Awards 2018 Red Carpet

clock 8hMarcy Medina

Social Studies