Marketing and Promotion

Wal-Mart will offer thousands of products for voice ordering via Google Home's Assistant.

Marketing and Promotion

Consumer Trust in AI-Powered, Voice-Enabled Assistants Grows

Shoppers are increasingly referring to the technology, cementing it as a rising touch point for possible engagement — and data collection.

clock December 8, 2017Elizabeth Doupnik

JC Penney

Marketing and Promotion

Kroger, Target and J.C. Penney Dominate ABX Ad Ratings for November

Kroger, Target and J.C. Penney garnered the “most effective” advertising ratings for November, according to the ABX Advertising Benchmark Index.

clock December 8, 2017Tracey Greenstein

Esperanza Spalding==Ralph Pucci 2nd Annual Jazz Set==Ralph Pucci at 44 West 18th Street, NYC==December 4, 2017==©Patrick McMullan==Photo - Gonzalo Marroquin/PMC====

Marketing and Promotion

Ralph Pucci’s Jazz Night Features Esperanza Spalding, Christian McBride

Once a year, the Ralph Pucci showroom becomes a jazz club to benefit Jazz House Kids.

clock December 5, 2017David Moin

Twila true

Marketing and Promotion

Authenticity: One Beauty Brand’s Secret Ingredient

Twila True explained what makes the Twila True Beauty brand an emblem of authenticity in an otherwise crowded market.

clock December 5, 2017WWD Studios

Body_Care_Creative-018

Marketing and Promotion

Twila True Beauty Nurtures Authentic Consumer Connections

Here is how the brand maintains its dedication to authenticity, and shares its message with consumers.

clock December 5, 2017WWD Studios

millennials think tank

Marketing and Promotion

Strategy Overhauls Might Be Unnecessary to Attract Millennials

Millennials are proving to be predictable, which is good news for brands targeting the demographic.

clock November 30, 2017Elizabeth Doupnik

shopping, e-commerce, consumer behavior

Marketing and Promotion

Salesforce Data: Thanksgiving Online Shopping Revenue Up 29 Percent

Consumers benefited from AI-powered product suggestions and elevated mobile shopping features.

clock November 24, 2017Elizabeth Doupnik

MODEL RELEASED Young woman with long brown hair, wearing a Panama hat, in a shopping centre, using a mobile phone.VARIOUS

Marketing and Promotion

To Attract Gen Z-ers, Highlight Celebrity Influencers

Nielsen’s latest research confirms that Generation Z is swayed by social engagement.

clock November 24, 2017Elizabeth Doupnik

Michael Broukhim

Marketing and Promotion

FabFitFun’s AR Experience

The subscription box company returns to its roots as a media company, thanks to augmented reality.

clock November 22, 2017Adriana Lee

augmented-reality-ar-leila-aziz-perfect-365-beauty wwd digital forum

Marketing and Promotion

How to Court the Next Generation of Beauty Consumers

Appealing to Generation Z requires deeper digital environments that focus on personal experiences.

clock November 22, 2017Adriana Lee

Generation Z Chegg panel digital forum

Marketing and Promotion

Meet Generation Z

A new wave of consumers are coming of age — and they’re bringing with them a digital savvy and appreciation for offline experiences.

clock November 22, 2017Adriana Lee

benefit susan kim wwd digital forum

Marketing and Promotion

How Benefit Guards Its Brand DNA

Benefit’s Susan Kim on how this 40-year-old cosmetics company resonates with today’s consumers.

clock November 22, 2017Adriana Lee

Facebook Marketplace

Marketing and Promotion

The Social Media Channels That Deliver the Highest E-commerce Conversions

Consumer engagement is one thing, ROI is another.

clock November 21, 2017Elizabeth Doupnik

Macy's unveils Christmas windows that celebrate New York City.

Marketing and Promotion

Macy’s Holiday Windows Pay Tribute to Manhattan

The department store’s holiday windows are taking a traditional route.

clock November 17, 2017Sharon Edelson

A holiday rotunda.

Marketing and Promotion

Consumers Begin Holiday Shopping In-store Due to Online Frustrations

The curtain hasn’t closed on bricks-and-mortar yet.

clock November 15, 2017Elizabeth Doupnik

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Essentialist

Today's Must Read

The spring couture 2017 Vetements show in Paris

Fashion

Vetements Joins Paris Men’s Week

clock 10hWWD Staff

Social Studies