The three-year contract makes American Apparel the official printwear partner at select Live Nation venues and festivals.

The winners of grants and mentoring from the charity were announced at a dinner hosted by Megha Mittal in London.

Louis Vuitton, Chanel and Hermès scored the highest rankings among the luxury retailers in the list.

The campaign is marking 10 years in business, promoting wool as natural, safe and renewable.

Coachella is anything but barren; it’s perhaps overly ripe with celebrity appeal, influence and marketing opportunities, as brands see it.

Listrak’s Mailchimp migration program uses AI, machine learning and data for retailers’ ease in e-mail marketing, staying current with Shopify.

As more companies elbow their way into the fest, more engineered experiences lead to the question: where does it go from here?

The two companies believe they’ve formed a powerhouse to get ahead of the next trend in influencer marketing.

Cathy Sparks on how the active brand is testing new ground with its Melrose store.

Researchers at Captify looked at searches over a 12-month period.

Event marketing exec Ben Hindman on how experiences work effectively throughout the buyer’s journey.

Isaac Ash, founder, president and ceo of United Legwear & Apparel Co. is this year’s honoree for the AAFA’s “Person of the Year.”

The collaboration will help support efficiency across Prada’s retail processes and is part of the Italian luxury group’s digital transformation.

Internet-bred San Francisco-based retailer, Dolls Kill, proves its bling boot tour is more than a product, it’s a brand statement to connect with fans.

To activate consumers, marketers should continue to take coupons into their strategy consideration, according to new report.