Marketing and Promotion


Marketing and Promotion

For Millennials, Sharing Is Caring

A new survey revealed the demographics’ preference for sharing economy services such as Uber and Etsy.

clock May 19, 2017Elizabeth Doupnik

Backstage at Alexis Mabille RTW Fall 2017

Marketing and Promotion

Shaping Marketing Strategies to Capture Gen Z Shoppers

Sara Spivey, chief marketing officer of Bazaarvoice, shares insights on how to draw the next set of power-spenders.

clock May 19, 2017Elizabeth Doupnik

Marketing and Promotion

CMO Checklist: Marketing to Millennials and Gen Z-ers

Keeping up with Millennials and GenZ-ers can be dizzying – here’s a cheat sheet to catch up on how to best appeal to the power spenders.

clock May 19, 2017Elizabeth Doupnik

Holiday Shopping 2016

Marketing and Promotion

Consumers Wary of Future, Tighten Purse Strings

CPG sales in Q1 were low, reflecting conservative spending across demographics.

clock May 12, 2017Elizabeth Doupnik


Marketing and Promotion

Wal-Mart Grabs Top Positions in Most Effective Ads Ratings

Retailers tracked by ABX ran about the same number of ads in April as they did in March.

clock May 10, 2017Arthur Zaczkiewicz

Raissa Gerona and Michael Mente of Revolve

Marketing and Promotion

Meet the Mastermind Behind Revolve’s Influencer Marketing Playbook

How the company, which has managed to keep its finger on the pulse of Millennials, continues to roll out events with each bigger and better than the next.

clock May 9, 2017Kari Hamanaka

Holiday shopping in New York.

Marketing and Promotion

Study: Retailers Failing to Meet Consumer Expectations

Customer experiences continue to fail despite invigorated strategies realized in bricks-and-mortar stores.

clock May 5, 2017Elizabeth Doupnik

Create & Cultivate Dallas

Marketing and Promotion

Create & Cultivate New York Draws Amazon Fashion, Saks Off 5th to Conference

The one-day event is seeing the number of brands looking to get in front of its Millennial audience on the rise.

clock May 5, 2017Kari Hamanaka

Marketing and Promotion

Florence in New York Trade Show Set for May 15-17

The show will include fashion, jewelry and leather-goods brands.

clock May 4, 2017Jean E. Palmieri

Mobile shopping

Marketing and Promotion

How to Build Brand Awareness in Cluttered Digital Shelves

A survey reveals how to approach online shoppers to maximize intrigue and purchases.

clock May 4, 2017Elizabeth Doupnik

Generation Z after 2000

Marketing and Promotion

Teens Present Obtuse Mobile Marketing Opportunities

Generation Z has highest usage on mobile than other devices combined, but are faster to skip ads than older cohorts.

clock May 2, 2017Elizabeth Doupnik

Backstage at Giambattista Valli RTW Fall 2017

Marketing and Promotion

Beauty Online Shoppers: Avid, Yet Frustrated on User Experiences

A recent report portrayed the consumer climate as eager for personalized content and enhanced customer services.

clock May 2, 2017Elizabeth Doupnik

mobile platforms, omnichannel

Marketing and Promotion

Tick Tock: The Cost of Sluggish Web Sites

Bounce rates grow exponentially the longer a web site takes.

clock May 2, 2017Elizabeth Doupnik

Shopping on a mobile device.

Marketing and Promotion

Consumers Disagree With Brands on Relevance of Marketing Strategies

Shoppers aren’t finding value in current advertising campaigns despite brand assurance.

clock April 27, 2017Elizabeth Doupnik

Walgreens added a beauty club as part of its loyalty program.

Marketing and Promotion

Consumers Embrace Mobile Loyalty Programs

Shoppers patron brands that extend premium systems on mobile platforms.

clock April 27, 2017Elizabeth Doupnik

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clock 2hKara Bloomgarden-Smoke

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