Hooking new customers is expensive. So companies are using data analytics to minimize their chances of getting ghosted.

Agency looks to target focused influencers to make a meaningful impression in a landscape that caters to immediate purchasing.

The global consulting firm is updating its image to reflect the company’s evolution.

Back-to-school shopping is best saved for tablets — and for weekends, according to marketing platform LiveIntent.

Mulberry is the first brand to work with the computer-generated figure to promote its new Iris bag across China.

How the content production company is looking to take more share by being smarter and trimmer.

HRC Advisory’s Farla Efros on understanding the differences between Gen Z and Millennials.

Done well, offering consumers experiences is a lucrative business.

The agencies worked together for L’Oréal Paris fashion shows on the Champs-Élysées and the Seine river.

Consumer psychologist Kit Yarrow on getting inside the modern shopper’s mind.

The three-year contract makes American Apparel the official printwear partner at select Live Nation venues and festivals.

The winners of grants and mentoring from the charity were announced at a dinner hosted by Megha Mittal in London.

Louis Vuitton, Chanel and Hermès scored the highest rankings among the luxury retailers in the list.

The campaign is marking 10 years in business, promoting wool as natural, safe and renewable.

Coachella is anything but barren; it’s perhaps overly ripe with celebrity appeal, influence and marketing opportunities, as brands see it.