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Latest in Marketing and Promotion

Tranoï and China Fashion Association Sign Showcase Partnership

The organizers behind Beijing's Fashion Week will promote Chinese designers in Paris starting in June.

How SAP, Mention Me Enable Puma to Market Through Customer Data

Executives from the three companies reveal how brands can harness the power of their "brand fans" to turn…

Authentic Brands Group Partners With Global Citizen on Charitable Initiative

The deal includes the creation of a special mark that will be used on product and in marketing materials.

Levi’s Celebrating 150 Years of 501s With ‘Greatest Story Ever Worn’

The ad campaign featuring stories from the brand's long history will launch during the Grammy Awards.

EXCLUSIVE: Gigi Hadid Joins Hugo Boss Celebrity Lineup for Summer Campaign

The German brand revealed another star-studded crew for next season's Boss promotions, on the anniversary of…

Immersive Experiences Evolves Into New Standard

Recent research from Zendesk spotlights how customer experience is key to maintaining brand loyalty.

From Weeks to ‘Moments’: How Mercedes-Benz’s Global Fashion Sponsorships Have Changed

As Berlin Fashion Week begins Monday without long-term sponsor Mercedes-Benz, some are asking whether the…

Shoe Brand Superga and Steve Madden Agree to Part Ways as U.S. and Canadian Partners

The Italian shoe company will work with a new company in Los Angeles to manage its ventures in the U.S.

Mackage Launches NBA Experience in Collaboration With Brooklyn Nets and Barclays Center

The interactive installations are designed by Crosby Studios.

How a Branding Expert Is Revving Up the Ritz

Natalie Bader Messian, a luxury executive who has helmed brands including Clarins and Fred, is helping the…

Engaging Consumers With Audio Rooms 

Smalltalk is an audio-only platform that can help foster community. 

A ‘Gallery Walk’ Along Madison Avenue

More than 50 galleries will be participating in the annual event staged by Madison Avenue Business…

Aéropostale Links With Cotton Incorporated for Cotton Shop

Aéropostale and the Cotton group celebrate, quietly, at the Firefly Music Festival's Thicket Silent Disco.

Jordan Brand President Larry Miller Links With Harlem Festival of Culture

The leading sports executive had been embroiled in a controversy after his memoir revealed that in…

Field Notes: Consumer Engagement

Here, we discuss different marketing tactics employed by consumer data platform Amperity.