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Latest in Marketing and Promotion

Aéropostale Links With Cotton Incorporated for Cotton Shop

Aéropostale and the Cotton group celebrate, quietly, at the Firefly Music Festival's Thicket Silent Disco.

Jordan Brand President Larry Miller Links With Harlem Festival of Culture

The leading sports executive had been embroiled in a controversy after his memoir revealed that in…

Field Notes: Consumer Engagement

Here, we discuss different marketing tactics employed by consumer data platform Amperity.

Launchmetrics Unveils Photo and Video Content Licensing Platform

Dubbed Spotlight, the tool is the fruit of the integration of Imaxtree's large visual database into…

Launchmetrics and Publicis Sapient Team Up to Help Brands Analyze Data

The two companies hope to help fashion, luxury and beauty companies understand and improve return on…

Surge Brands to License Products for Cigarette Racing

The new owners of Cigarette Racing want to develop products outside the powerboat world.

True Religion Inks Licensing Deal With Concept One Accessories, Capelli/Ballet

Products featuring the brand will launch in August.

Political Statements, Y2K and Footwear Generate Fashion Searches: Lyst

The latest quarterly Lyst Index shows that TikTok fashion trends coexist with politically charged fashion…

David Tracy, Titan in the Home Textile Industry, Dies at 98

David Tracy is being remembered as an innovator, mentor and protector of brands.

Adidas Creates NIL Network for 50,000-plus College Athletes

The NCAA greenlit its NIL policy last summer.

De Beers’ Stephen Lussier on Diamonds, Dreams and the Economy of Desire

"We created opportunities for the U.S. market to get bigger and bigger," said Stephen Lussier. "Last year the…

Natori Advocates for a Good Night’s Sleep

It's Sleep Awareness Week through March 19.

Seven for All Mankind Campaigns With Cara Delevingne

The celebrity embodies the free-spirited, effortless and chic attitude of the brand.

Georgia Versus Alabama: Which Players Could Score Big in NIL?

Experts weigh in on which players that competed in the college football playoff national championship could…

Influencer Marketer LTK Raises $300 Million

The business, formerly called, plans to fund further expansion.