Business

Talk to Me: The Rise of Voice Commerce

clock November 16, 2018Adriana Lee

Business

Jim Brett Out As J. Crew CEO

clock 5hDavid Moin

Eye

'Dior: From Paris to the World' Opens at the Denver Art Museum

clock November 16, 2018Leigh Nordstrom

Marketing and Promotion

Chrissy Teigen and Bobby Flay in Kith Treats x Got Milk? campaign

Marketing and Promotion

Got Milk? Revives Campaign With Help From Kith Treats

Kith Treats has inserted itself into one of the most iconic advertising campaigns.

clock November 15, 2018Aria Hughes

Kristen Sosa, chief merchant at Olivela, discusses the power of retail with a cause at WWD's Digital Forum in L.A.

Marketing and Promotion

Luxury Retail Meets Philanthropy at Olivela

How this “do-good” merchant’s mission to help children struck a chord with consumers.

clock November 15, 2018Adriana Lee

Benjamin Lord, Nars’ global executive director of direct-to-consumer and omnichannel marketing, speaks with WWD West Coast bureau chief Marcy Medina.

Marketing and Promotion

Nars’ Lord Talks Beauty Tech, Makeup Artists and More

How Nars Cosmetics blends beauty innovations, technology and the evolving role of makeup artists.

clock November 15, 2018Adriana Lee

Dawn Reese, executive vice president of client solutions at StyleHaul discusses influencer marketing with Tiffani D. Carter-Thompson, vice president of U.S. integrated communications at Shiseido Cosmetics Americas at WWD's Digital Forum in Los Angeles on Wednesday.

Marketing and Promotion

Shiseido Reinvents With Influencer Savvy

At WWD’s Digital Forum, the legacy company explained how it used social media to generate buzz and introduce itself to a younger generation.

clock November 15, 2018Adriana Lee

Urban Decay

Marketing and Promotion

Urban Decay on Refining the Influencer Strategy as the Landscape Evolves

Solidifying relationships and measuring the success of those partnerships are among key focus points for marketers.

clock November 15, 2018Kari Hamanaka

Afterpay’s Lizzy Eisenberg speaks at WWD's Digital Forum in Los Angeles.

Marketing and Promotion

Millennials Fear Debt More Than Dying, Says Afterpay

At WWD’s Digital Forum in L.A., the consumer lending company explained how this shopper insight added rocket fuel to its business.

clock November 15, 2018Adriana Lee

shutterstock_1225118710

Marketing and Promotion

Study Reveals Diversity Needs in Marketing Campaigns

The study showed generational differences in what marketers chose in images of people.

clock November 13, 2018Kaley Roshitsh

Marketing and Promotion

New Report Spotlights ‘Authenticity’ As Social Media Evolves

IZEA’s “State of the Creator Economy” report reveals three key trends for creating authenticity within influencer marketing.

clock November 6, 2018Kaley Roshitsh

Press showroom in New York for the first look at the Delia's launch under Dolls Kill.

Marketing and Promotion

A Teenage Dream: Dolls Kill Revives Delia’s in Collection Debut

The licensing deal gives Dolls Kill the rights to produce new collections, like the one launching on site today, under the Delia’s name.

clock November 2, 2018Kaley Roshitsh

Marketing and Promotion

Adthena: River Island’s Secret to Search Engine Wins

Total search ad spending is expected to grow to $70.66 billion by 2020, and here’s how some retailers stand out in “universe of search.”

clock November 1, 2018Kaley Roshitsh

Retailers can grab more holiday dollars via different messages to four distinct customer groups.

Marketing and Promotion

Retailers Should Adjust Holiday Messaging to Different Consumers

There are four distinct holiday shopper profiles.

clock November 1, 2018Vicki M. Young

Helen Brocklebank, ceo of Walpole, and Michael Ward, managing director at Harrods.

Marketing and Promotion

British Luxury Lands With Annual Walpole U.S. Trade Tour

Walpole, Great Britain campaign, U.K. government and New West End partner for British luxury trade mission.

clock October 29, 2018Kaley Roshitsh

Mariacarla Boscono, Evangelo Bousis, Caroline Winberg, Peter Dundas and Natasha Poly.

Marketing and Promotion

Swarovski Draws Global Crowd to Wattens for Factory Inauguration

The historic crystal maker employed mist and mirrors — and refracted light — in a splashy inauguration of a modern wood and concrete factory.

clock October 25, 2018Mimosa Spencer

Target

Marketing and Promotion

Target to Offer Service Options for Holiday Customers

Options include same-day delivery across 46 states and drive-up service coast-to-coast.

clock October 23, 2018Vicki M. Young

Michael Jaïs

Marketing and Promotion

Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie

Michael Jaïs, chief executive officer of Launchmetrics, says data show artists deliver three times more impact than digital influencers.

clock October 18, 2018Joelle Diderich

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Essentialist

Today's Must Read

The Kering Foundation's #IDontSpeakHater campaign

Fashion

Kering Foundation Launches Campaign to Defeat Cyberbullying

clock November 16, 2018Fleur Burlet

Social Studies