Marketing and Promotion

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Marketing and Promotion

Study Reveals Diversity Needs in Marketing Campaigns

The study showed generational differences in what marketers chose in images of people.

clock November 13, 2018Kaley Roshitsh

Marketing and Promotion

New Report Spotlights ‘Authenticity’ As Social Media Evolves

IZEA’s “State of the Creator Economy” report reveals three key trends for creating authenticity within influencer marketing.

clock November 6, 2018Kaley Roshitsh

Press showroom in New York for the first look at the Delia's launch under Dolls Kill.

Marketing and Promotion

A Teenage Dream: Dolls Kill Revives Delia’s in Collection Debut

The licensing deal gives Dolls Kill the rights to produce new collections, like the one launching on site today, under the Delia’s name.

clock November 2, 2018Kaley Roshitsh

Marketing and Promotion

Adthena: River Island’s Secret to Search Engine Wins

Total search ad spending is expected to grow to $70.66 billion by 2020, and here’s how some retailers stand out in “universe of search.”

clock November 1, 2018Kaley Roshitsh

Retailers can grab more holiday dollars via different messages to four distinct customer groups.

Marketing and Promotion

Retailers Should Adjust Holiday Messaging to Different Consumers

There are four distinct holiday shopper profiles.

clock November 1, 2018Vicki M. Young

Helen Brocklebank, ceo of Walpole, and Michael Ward, managing director at Harrods.

Marketing and Promotion

British Luxury Lands With Annual Walpole U.S. Trade Tour

Walpole, Great Britain campaign, U.K. government and New West End partner for British luxury trade mission.

clock October 29, 2018Kaley Roshitsh

Mariacarla Boscono, Evangelo Bousis, Caroline Winberg, Peter Dundas and Natasha Poly.

Marketing and Promotion

Swarovski Draws Global Crowd to Wattens for Factory Inauguration

The historic crystal maker employed mist and mirrors — and refracted light — in a splashy inauguration of a modern wood and concrete factory.

clock October 25, 2018Mimosa Spencer

Target

Marketing and Promotion

Target to Offer Service Options for Holiday Customers

Options include same-day delivery across 46 states and drive-up service coast-to-coast.

clock October 23, 2018Vicki M. Young

Michael Jaïs

Marketing and Promotion

Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie

Michael Jaïs, chief executive officer of Launchmetrics, says data show artists deliver three times more impact than digital influencers.

clock October 18, 2018Joelle Diderich

Customers line up to get into the grand opening of Macy's Backstage at Tri-County Mall on in Cincinnati. Macy's debuts Cincinnati's first Backstage, the brand's off-price store, at the Tri-County locationMacy's Backstage Grand Opening at Tri-County Mall, Cincinnati, USA - 12 Apr 2018

Marketing and Promotion

Old Navy, Macy’s Garner Top Spots in September ABX Index

Kohl’s, Macy’s, Old Navy and Sears were top retailers in advertising effectiveness for September.

clock October 12, 2018Tracey Greenstein

See-now-buy-now is a market trend ripe with opportunities.

Marketing and Promotion

Think Tank: Preserving Fashion’s Sanctity — and Designers’ Sanity — With See-Now-Buy-Now

Peter Charness, senior vice president of merchandise lifecycle management at Aptos, shares his perspective on how to leverage this trend.

clock October 9, 2018Peter Charness

Luke Rockhold in the Bloomingdale's Heart of New York campaign.

Marketing and Promotion

Bloomingdale’s Celebrates Ralph With New Campaign, Collection

A limited-edition collection of neckwear has been produced that will sell for $900.

clock October 9, 2018Jean E. Palmieri

ATLANTA, GA - OCTOBER 06:  (L-R) Adam Petrick, Meek Mill, Skylar Diggins-Smith, Tommie Smith and Bjorn Gulden attend the PUMA #Reform To Drive Social Change launch at Atlanta History Center on October 6, 2018 in Atlanta, Georgia.  (Photo by Moses Robinson/Getty Images for PUMA)

Marketing and Promotion

Puma Kicks Off Reform, a Social Media Platform for Change

The German sports brand was inspired by Tommie Smith’s Silent Gesture at the 1968 Olympics.

clock October 7, 2018Jean E. Palmieri

shutterstock_1175549128

Marketing and Promotion

Why Beauty Retailers Might Want to Tap Radio as Ad Platform

The research from TagStation showed a significant lift in store traffic for retailers who ran radio ads, with beauty outpacing other segments.

clock September 27, 2018Arthur Zaczkiewicz

Macy's

Marketing and Promotion

Study Shows Macys.com Most-Searched Fashion Site in U.S.

H&M took the global number-one slot.

clock September 24, 2018Arthur Zaczkiewicz

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Red Valentino RTW Spring 2019

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Valentino Drawn Into M&A Dance: Sources

clock 22hEvan Clark

Social Studies