Celebrities such as BTS, Zhang Ruoyun, Li Xian and Oh Se-hun boosted online audiences for the recent men’s fashion shows in Paris and Milan.

The “buy now, pay later” platform will become the principal partner of London Fashion Week in a two-year deal aimed at backing designer programs and drawing the consumer closer into the fashion industry fold.

Kicking off their partnership with a new watch, Tag Heuer and Porsche plan to hold events together, including motorsports competitions.

Eighty-seven percent of affluent women surveyed did not delay luxury purchasing last year despite the pandemic.

Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in 2014.

French fashion’s organizing body said the videos produced for the event received 153.5 million views on its partner platforms.

The brand has partnered with Snapchat to bring its polo pony to life and created digital storefronts.

Bluecore’s 2020 Retail Email Benchmark Report examines conversion rates across multiple categories. The comparison is eye-opening.

H&M will sell paper bags for 15 euro cents and give the sum to EcoTree to finance biodiversity projects in France.

The gala on Nov. 4 can be viewed virtually for free and will have a limited live audience in the Empire State Building.

SimilarWeb crunched traffic data from March through July to rank the top-performing sites.

The television ad by Daniel Sannwald will debut during the NBA Playoffs on ESPN.

Plastic-free packaging is a goal for Prana, Mara Hoffman, Outerknown in new initiative. What about the others impacted by coronavirus?

The brand tapped photographer Raven Varona to shoot New York City-based creatives in their home borough in the new collection.

G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are grooming digital experiences.