Fashion

Dior Plots Global Retail Push for Chiuri's First Collection

The initiative combines freestanding pop-ups, partnerships with key retailers and special in-store merchandising.

clock 3hJoelle Diderich and Sharon Edelson

Eye

Franca Sozzani's Mass Draws Designers, Executives in Milan

The Mass was held at the tail end of Milan Fashion Week to remember the late editor in chief of Vogue Italia, who died in December.

clock 13hLuisa Zargani and Alessandra Turra

Business

Warren Buffett Baffled by Retail

The investor praised Amazon’s Jeff Bezos and said he can’t figure out retail.

clock 3hEvan Clark

Marketing and Promotion

Growth of mobile technology is forcing retailers to change and transform.

Marketing and Promotion

For Better Social Conversion, Honesty Is the Best Policy

Shoppers are persuaded by accessible, user-generated content rather than traditional forms of advertising.

clock 14hElizabeth Doupnik

A visual from Shopbop's spring 2017 campaign

Marketing and Promotion

Shopbop Taps Sisters Suki and Immy Waterhouse, Alanna Arrington for Spring Campaign

The advertising campaign, titled “Find Your Spring,” was filmed and photographed by Matt Jones.

clock February 23, 2017Lorelei Marfil

chatbots

Marketing and Promotion

Survey Shows Millennials Have a Preference for Chatbots

The survey backs up prior reports on the deployment of chatbots in the fashion and beauty markets.

clock February 22, 2017Arthur Zaczkiewicz

Jeremy Scott RTW Fall 2017

Marketing and Promotion

Influencers Gain More Power During NYFW

The Trendalytics report also revealed top trends with consumers.

clock February 21, 2017Arthur Zaczkiewicz

A visual from Zalando's spring 2017 campaign

Marketing and Promotion

Zalando Taps A$AP Rocky, Jourdan Dunn for Spring Campaign

The e-tailer has also enlisted Andreea Diaconu, Kris Gottschalk and Julia Nobis for its print and digital spring campaign and short film

clock February 19, 2017Lorelei Marfil

Shoppers turn to mobile devices for fashion shopping and buying.

Marketing and Promotion

Sorry, Snapchat: Facebook Still Dominates Consumer Engagement

In a diversifying device landscape and a smattering of social platforms, consumers keep it simple.

clock February 17, 2017Elizabeth Doupnik

holt-renfrew-gucci

Marketing and Promotion

New Cover Girls for Canada’s Holt Renfrew

It’s a new approach for the Canadian luxury chain.

clock February 15, 2017David Moin

A print ad of Vintage Trouble from the John Varvatos spring campaign.

Marketing and Promotion

Varvatos Teams With Vintage Trouble for Spring Ads

The print ads and a short film of the band will be released on Friday.

clock February 10, 2017Jean E. Palmieri

Kenzo for H&M collaboration

Marketing and Promotion

Knowing Gen Z Behavior Essential in Fashion Apparel Product Development

The self-informed demographic values quality and authenticity above all else.

clock February 9, 2017Elizabeth Doupnik

Old Navy comps were up in October.

Marketing and Promotion

Old Navy, Target Rank Tops in Ad Effectiveness in January

Retailers ran nearly as many ads in January as they did in the highly promoted month of December.

clock February 9, 2017Arthur Zaczkiewicz

Marketing and Promotion

Female Tribes: A New Way of Looking at Women

J. Walter Thompson’s proprietary insight study uses new classifications to better understand the female consumer.

clock February 8, 2017Gordon Sorlini

Michael Kors

Marketing and Promotion

Michael Kors Facebook Study Connects Ads with In-Store Visits

The first published study of Facebook’s offline conversions ad tools found a 31 percent increase in transactions attributed to the ads.

clock February 8, 2017Maghan McDowell

Marketing and Promotion

Adam Shapiro Opens L52 Communications in London

The boutique agency’s clients include Michael Halpern and Fabrizio Viti.

clock February 8, 2017Samantha Conti

The new Levi's 501 Skinny.

Marketing and Promotion

Levi’s Tops Apparel Brand Intimacy Report

The report, based on emotions, revealed that the apparel industry performed slightly below the 15-industry average.

clock February 7, 2017Arthur Friedman

A visual of Mr Porter's spring 2017 campaign

Marketing and Promotion

Mr Porter Unveils Spring Campaign

The campaign was shot by Matthew Brookes, who has worked with brands including Giorgio Armani, Cartier and Paul Smith.

clock February 7, 2017Lorelei Marfil

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Essentialist

Today's Must Read

Spring bags from Michael Kors featured in The Walk campaign.

Business

Michael Kors Reprises ‘The Walk’ Street-Style Handbag Campaign

clock 3hLisa Lockwood

Social Studies