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Marketing and Promotion
Marketing and Promotion
Short Takes: Onward With ‘Collective Action,’ Virtual Fashion Shows
G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are grooming digital experiences.
Marketing and Promotion
Emerging Social Media Platforms, Made in Italy Values Seen Key for Italian Luxury Companies Eyeing Recovery
According to the 2019 Altagamma Social Luxury Index, Italian luxury brands should strengthen their presence on such platforms as TikTok, Douyin and Little Red Book, communicating Made in Italy values.
Marketing and Promotion
BFC Raises Further 500,000 Pounds to Aid Struggling Designers
The British Fashion Council is asking designers to submit grant applications for a second round of funding in the wake of COVID-19. The submission deadline is Aug. 7.
Marketing and Promotion
Paris Tallies Results of First Online Couture and Men’s Fashion Weeks
French fashion’s organizing body said the videos produced for the event received 19.4 million views on its partner platforms.
Marketing and Promotion
Mulberry Taps ForwardPMX for Marketing Program in China
The partnership will be managed out of the agency’s office in Shanghai.
Marketing and Promotion
Uniqlo Recruits Swedish Athletes to Form First Team of Ambassadors
The group of 13 is made up of current Olympians and Paralympians, as well as legendary athletes from the country.
Marketing and Promotion
Mr Porter Introducing Gone Surfin’ Capsule Collection
The line features 171 items from 15 brands ranging from Go Barefoot to Outerknown.
Marketing and Promotion
Despite COVID-19, Top Brands’ Combined Valuations Up 5.9%
According to the BrandZ Top 100 Most Valuable Global Brands list, innovation and technology helped brands in the list press on despite the pandemic.
Marketing and Promotion
Coach Partnering With LeBron James’ More Than a Vote Initiative
The accessories brand will help the NBA superstar to fight against voter suppression.
Marketing and Promotion
Communication’s Pitfalls and Rewards
Observers weigh in on dos and don’ts, following social media backlash.
Marketing and Promotion
To Infinity and Beyond: The BFC Charts a New Course With Digital Showcase
London’s first all-digital fashion lineup is coming to a screen near you, starting June 12.
Marketing and Promotion
BFC Sets Positive Fashion Site, Partners With Parley for the Oceans
The BFC’s positive fashion initiative was initially meant to help businesses intensify their sustainability efforts, but will also address issues surrounding COVID-19, racism and workplace diversity.
Marketing and Promotion
Tomorrow Teams With Alessandro Dell’Acqua’s No. 21 Brand in Milan
The “360-degree” partnership will take in mentorship, events, consulting and distribution services for No. 21.
Marketing and Promotion
IZ Adaptive Mask Sales to Benefit the Christopher & Dana Reeve Foundation
The partnership recognizes Global Accessibility Awareness Day.
Marketing and Promotion
As Clients Retrench, P.R. Firms Pivot Into New Ventures
From jewelry e-commerce to cannabis happy hours, agencies are getting creative when it comes to finding new revenue streams.
Essentialist
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