Marketing and Promotion

Louis Vuitton Men’s Fall 2021

Marketing and Promotion

Asian Influencers Boost Audiences for European Men’s Digital Fashion Shows

Celebrities such as BTS, Zhang Ruoyun, Li Xian and Oh Se-hun boosted online audiences for the recent men’s fashion shows in Paris and Milan.

clock February 11, 2021Joelle Diderich

Clearpay rebranded last year, working with Pantone on a bespoke shade of green called Bondi Mint.

Marketing and Promotion

Clearpay Signs Major Partnership Deal With London Fashion Week

The “buy now, pay later” platform will become the principal partner of London Fashion Week in a two-year deal aimed at backing designer programs and drawing the consumer closer into the fashion industry fold.

clock February 10, 2021Samantha Conti

Tag Heuer Carrera Porsche Chronograph watch

Marketing and Promotion

Tag Heuer, Porsche Forge Wide-Reaching Partnership

Kicking off their partnership with a new watch, Tag Heuer and Porsche plan to hold events together, including motorsports competitions.

clock February 4, 2021Mimosa Spencer

Marketing and Promotion

EXCLUSIVE: IFOP Study Digs Into the Luxury Shopper Mind-set

Eighty-seven percent of affluent women surveyed did not delay luxury purchasing last year despite the pandemic.

clock February 1, 2021David Moin

Emily Ward and Jess Hunichen

Marketing and Promotion

Shine Talent Group Acquires Fourth Floor Management

Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in 2014.

clock December 29, 2020WWD Staff

A look from the Dior spring-summer 2021 show.

Marketing and Promotion

Paris Fashion Week Sees Spike in Audience Figures

French fashion’s organizing body said the videos produced for the event received 153.5 million views on its partner platforms.

clock November 19, 2020Joelle Diderich

Ralph Lauren for Snapchat.

Marketing and Promotion

Ralph Lauren Going Virtual for the Holidays

The brand has partnered with Snapchat to bring its polo pony to life and created digital storefronts.

clock November 18, 2020Jean E. Palmieri

Shopping cart on the screen.

Marketing and Promotion

Time to Court the High Spenders? Report Reveals Key Online Spending Trends

Bluecore’s 2020 Retail Email Benchmark Report examines conversion rates across multiple categories. The comparison is eye-opening.

clock October 22, 2020Arthur Zaczkiewicz

Irina Shayk

Marketing and Promotion

H&M to Work With EcoTree to Support Biodiversity in France

H&M will sell paper bags for 15 euro cents and give the sum to EcoTree to finance biodiversity projects in France.

clock September 24, 2020Mimosa Spencer

Terry J. Lundgren macy’s Inc.

Marketing and Promotion

Ambitious Goals, New Format for Delivering Good Gala

The gala on Nov. 4 can be viewed virtually for free and will have a limited live audience in the Empire State Building.

clock September 14, 2020David Moin

Lululemon

Marketing and Promotion

Top Ath-leisure Sites Rely on Paid Search to Drive Traffic

SimilarWeb crunched traffic data from March through July to rank the top-performing sites.

clock August 26, 2020Arthur Zaczkiewicz

Goat

Marketing and Promotion

Goat Unveils First Brand Campaign

The television ad by Daniel Sannwald will debut during the NBA Playoffs on ESPN.

clock August 24, 2020Obi Anyanwu

plastic free, packaging, sustainability, retail, prana, coronavirus

Marketing and Promotion

Prana Moves Ahead on Responsible Packaging Movement Amid Coronavirus

Plastic-free packaging is a goal for Prana, Mara Hoffman, Outerknown in new initiative. What about the others impacted by coronavirus?

clock August 14, 2020Kaley Roshitsh

Black Girl Beach Day founder Germany Lancaster

Marketing and Promotion

Jordan Recruits Black Creatives for NYC Capsule Collection Campaign

The brand tapped photographer Raven Varona to shoot New York City-based creatives in their home borough in the new collection.

clock August 12, 2020Obi Anyanwu

G-star raw, jeans, denim, sustainability, fall

Marketing and Promotion

Short Takes: Onward With ‘Collective Action,’ Virtual Fashion Shows

G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are grooming digital experiences.

clock August 5, 2020Kaley Roshitsh

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L'Oréal commits to using green sciences

Beauty

L’Oréal Is Adopting a ‘Green Science’ Approach

clock 41mJennifer Weil

Social Studies

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