Shoppers are increasingly referring to the technology, cementing it as a rising touch point for possible engagement — and data collection.
Kroger, Target and J.C. Penney garnered the “most effective” advertising ratings for November, according to the ABX Advertising Benchmark Index.
Once a year, the Ralph Pucci showroom becomes a jazz club to benefit Jazz House Kids.
Twila True explained what makes the Twila True Beauty brand an emblem of authenticity in an otherwise crowded market.
Here is how the brand maintains its dedication to authenticity, and shares its message with consumers.
Millennials are proving to be predictable, which is good news for brands targeting the demographic.
Consumers benefited from AI-powered product suggestions and elevated mobile shopping features.
Nielsen’s latest research confirms that Generation Z is swayed by social engagement.
Appealing to Generation Z requires deeper digital environments that focus on personal experiences.
Consumer engagement is one thing, ROI is another.
The curtain hasn’t closed on bricks-and-mortar yet.