Marketing and Promotion

PacSun #FindYour Campaign

Marketing and Promotion

PacSun Goes All In With Influencers

The teen retailer used the remote luxury resort Amangiri as the backdrop for a July back-to-school campaign that will inform future marketing efforts.

clock 8hKari Hamanaka

Cardi B60th Annual Grammy Awards, Arrivals, New York, USA - 28 Jan 2018WEARING ASHI STUDIO

Marketing and Promotion

Emmy, Grammy Award Red Carpets to Become Shoppable

Partnering with Mavatar, FX Group will aim to monetize content from its award show portfolio.

clock June 21, 2018Elizabeth Doupnik

shutterstock_1114990610

Marketing and Promotion

Experts Agree: Customer Engagement Key to Retail Success

Data-fueled e-mail marketing, improved customer service and “moment marketing” can drive conversions.

clock June 20, 2018Arthur Zaczkiewicz

Old Navy comps were up in October.

Marketing and Promotion

Macy’s, Old Navy Garner Top Scores in ABX Ad Ranking for May

J.C. Penney, Macy’s and Old Navy took the top spots in ad effectiveness for May.

clock June 19, 2018Tracey Greenstein

RetailMeNot's recent promotions index.

Marketing and Promotion

Amazon Prime Day Marks Opportunities for Retailers, Too

Shoppers are becoming primed for spending on the splashy occasion from a variety of e-commerce sites.

clock June 19, 2018Elizabeth Doupnik

splashlight

Marketing and Promotion

Splashlight Program Offers Staff ‘Inspired Mentorship’ Program

Robyn Dutra, vice president of creative at Splashlight, explains.

clock June 15, 2018WWD Staff

Mobile shopping.

Marketing and Promotion

Generation Z Still Shops In-store, Expects Efficiency

A new Fluent Commerce survey revealed that the demographic enjoys shopping in bricks-and-mortar, but demands digitally enhanced features.

clock June 14, 2018Elizabeth Doupnik

american express, eco-friendly, sustainability

Marketing and Promotion

American Express Joins Parley, Aims to Rid Ocean of Plastic by Using It In Cards

The venture will include a credit card manufactured from recovered plastic and a reduction in single-use plastic.

clock June 7, 2018Elizabeth Doupnik

Sustainability Speed Dating at Copenhagen Fashion Summit

Marketing and Promotion

Make Me a Match: Copenhagen ‘Speed-Dating’ Event Gets Mixed Reviews

Some suppliers are still waiting to make a deal following last month’s Copenhagen summit.

clock June 6, 2018Fiona Ma

Andrea Somma and Carmen Busquets, co-founders of Omina, which is hosting a fashion and sustainability summit in Costa Rica in June 2018

Marketing and Promotion

Costa Rica Summit Seeks Solutions in ‘Unsustainable’ Fashion Industry

Omina, which is organizing the summit, believes that simple moves, and sharing ideas, will help people live and work more sustainably.

clock June 6, 2018Samantha Conti

Looks at the International Woolmark Prize Show 2017/2018.

Marketing and Promotion

Woolmark Unveils Advisory Council for International Prize

The prizes for men’s and women’s design and innovation will be awarded in early 2019.

clock June 6, 2018Jean E. Palmieri

AtmosphereNordstrom Mens Store VIP Party, New York, USA - 10 Apr 2018

Marketing and Promotion

Nordstrom, Saks Fifth Avenue Scored Top Spots in ABX Index for April

The ABX Index for April measured ad effectiveness exclusively for fashion retailers.

clock May 24, 2018Tracey Greenstein

Millennials

Marketing and Promotion

Canadian Millennials: Frugal Yet Financially Optimistic

The demographic leads dollar spend per trip — and is building its purchasing power.

clock May 23, 2018Elizabeth Doupnik

shutterstock_1081473653

Marketing and Promotion

Generation Z: Influential and Intuitive Fashion Shoppers

Marcie Merriman, executive director of business strategy and retail innovation at EY Advisory, explains.

clock May 23, 2018Arthur Zaczkiewicz

LVMH Life in Stores awards event

Marketing and Promotion

LVMH Stores Generate 70 Percent of Group’s Greenhouse Gas Emissions

The luxury behemoth points to its network of 4,370 stores as the group’s energy culprits.

clock May 18, 2018Mimosa Spencer

Load More Arrow

Essentialist

Today's Must Read

AtmosphereVariety & WWD Stylemakers Presented by Anastasia Beverly Hills, Los Angeles, USA - 17 Nov 2016

Beauty

Is Anastasia Beverly Hills the Last Giant Makeup Deal?

clock 13hAllison Collins

Social Studies