Marketing and Promotion

A frame of the "Not in Milano" short video.

Marketing and Promotion

Margherita Maccapani Missoni, Rossana Orlandi Front Spot to Promote Milan Abroad

Using an ironic tone, the “Not in Milano” short clip rejecting stereotypes on business tourism will be broadcasted in the U.S., U.K., France and Germany starting next week.

clock July 20, 2021Sandra Salibian

The Bally fall 2021 ad campaign starring Johnny Huang.

Marketing and Promotion

Bally Taps Chinese Actor Johnny Huang as Global Brand Ambassador

The move reflects the growing importance of the Chinese market for the Switzerland-based luxury brand.

clock July 19, 2021Martino Carrera

Salvatore Ferragamo tapped several influencers for its Gancini digital project.

Marketing and Promotion

There’s More to Influencer Marketing Than Product Placement

Dressing top personalities is still effective in amplifying a brand’s momentum on social media, but prioritizing storytelling and values over products is the way forward.

clock June 17, 2021Sandra Salibian

Behind the scene of Gucci's Aria collection film.

Marketing and Promotion

Purpose Drives Resilience, Brand Value of Top Italian Luxury Brands

According to BrandZ, the top 10 Italian fashion companies were able to increase their brand purpose index despite the pandemic.

clock June 9, 2021Martino Carrera

Palace is working with Mercedes-AMG, on team livery and a merchandise collection.

Marketing and Promotion

Palace Races Into Motorsport, Partnering With Mercedes-AMG

The streetwear brand has set its first automotive collaboration with the sporty, performance division of Mercedes-Benz.

clock May 31, 2021Samantha Conti

Corina Huang, founder of Boncha Boncha, a laureat of the Cartier Women's Initiative.

Marketing and Promotion

Cartier Awards Women Entrepreneurs Through Initiative Program

The Ripple Effect program, with discussions of subjects like “anti-fragility,” was broadcast online and culminated in the awards announcement.

clock May 26, 2021Mimosa Spencer

Goat

Marketing and Promotion

Goat Spotlights Apparel and Women’s in Second Brand Campaign

The campaign builds on the company’s growing female customer base and steep growth in apparel sales.

clock May 21, 2021Obi Anyanwu

Gucci Aria

Marketing and Promotion

Gucci Is Italy’s Most Valuable Brand, According to BrandZ

The brand’s “digital first” approach played a pivotal role in engaging a cross-generational community and powering the company’s brand value increase.

clock May 5, 2021Sandra Salibian

A Roksanda top and pants, Jil Sander sandals and earrings and head scarf by LeScarf. Photographed by Adrian Samson and styled by Morgan Pilcher.

Marketing and Promotion

Matchesfashion Deepens Partnership With Contemporary Art Fair Frieze

The partnership with Frieze New York features an audio guide highlighting artists at the fair and institutions to visit in New York City.

clock May 3, 2021Lisa Lockwood

Emanuele Schmeidler

Marketing and Promotion

Milan-based agency ES_PR Puts Digital Transformation in the Spotlight

The agency established by fashion veteran Emanuela Schmeidler will rely on Elia Blei’s strategic consulting to offer new digital-focused services.

clock April 28, 2021Alessandra Turra

The clip featuring South African rugby player, Siya Kolisi, brought Adidas execs to tears.

Marketing and Promotion

EXCLUSIVE: Adidas Launches Brand Campaign Featuring Superstar Partners

The series of inspirational films, featuring the likes of Beyoncé, football star Mo Salah and gamer Ninja and themed around sustainability, inclusivity and credibility, will include never-seen-before archival footage.

clock April 19, 2021Cathrin Schaer

Nike store

Marketing and Promotion

Nike Again Tops Annual Apparel 50 Study From Brand Finance

Nike maintained its lead despite dropping in value while Gucci ranked second and Louis Vuitton overtook Adidas for the third position.

clock April 9, 2021Mimosa Spencer

teenager using mobile smart phone at home while laying on the bed

Marketing and Promotion

Executives Pin Future Success on Social, With Consumers Aligned

Sprout Social commissioned The Harris Poll to gauge business leaders and consumers.

clock April 9, 2021Arthur Zaczkiewicz

Louis Vuitton Men’s Fall 2021

Marketing and Promotion

Asian Influencers Boost Audiences for European Men’s Digital Fashion Shows

Celebrities such as BTS, Zhang Ruoyun, Li Xian and Oh Se-hun boosted online audiences for the recent men’s fashion shows in Paris and Milan.

clock February 11, 2021Joelle Diderich

Clearpay rebranded last year, working with Pantone on a bespoke shade of green called Bondi Mint.

Marketing and Promotion

Clearpay Signs Major Partnership Deal With London Fashion Week

The “buy now, pay later” platform will become the principal partner of London Fashion Week in a two-year deal aimed at backing designer programs and drawing the consumer closer into the fashion industry fold.

clock February 10, 2021Samantha Conti

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clock 18hLayla Ilchi

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