Marketing and Promotion

Business

Ken Downing Leaving Neiman Marcus

March 22, 2019 • David Moin

Business

Galeries Lafayette's Billion Euro China Plan

3h • Nyima Pratten

Fashion

Is L.A. the Future of the American Runway?

March 22, 2019 • Booth Moore

Marketing and Promotion

College influencers see 15 percent engagement at 28Row, on average.

Marketing and Promotion

College Influencer Program, 28 Row, to Begin This March

Passing influencer status to nano-influencers at the collegiate level, 28 Row sees on average a 15 percent engagement rate for brands.

March 19, 2019 • Kaley Roshitsh

Marketing and Promotion

Kering Revamps Internet Site to Reflect Luxury Focus

The site will feature more videos and visuals than the previous version and the landing page will be updated constantly.

March 18, 2019 • Joelle Diderich

Marketing and Promotion

Think Tank: 5 Steps to Improve Promotional Offers in Your Retail Pricing Strategy

Jonathan Treiber is chief executive officer and cofounder of RevTrax, an offer-management platform.

March 13, 2019 • Jonathan Treiber

Get access to more marketing and promotion coverage from WWD.com SUBSCRIBE TODAY

Marketing and Promotion

The Outside View: Haters, Your Most Powerful Advocates

Best-selling author and branding authority, Jeetendr Sehdev on the value of shamelessness and why it’s important to be hated.

March 11, 2019 • Jeetendr Sehdev

Marketing and Promotion

Survey Shows Millennials are ‘Least Loyal Shoppers’

The Brightpearl report also revealed “turns offs” to online shopping experiences.

March 6, 2019 • Arthur Zaczkiewicz

Marketing and Promotion

As ‘Fake’ Searches Rise, Online Marketing Efforts of Real Brands Impacted

SEMrush looked at global data for “fake” and “replica” online searches.

February 28, 2019 • Arthur Zaczkiewicz

Marketing and Promotion

Stitch Fix Builds On Its Brand at Oscars

The online styling service is building its lifestyle profile.

February 24, 2019 • Evan Clark

Brookfield Place, Lower Manhattan, Manhattan

Marketing and Promotion

Best Brews to Compete at Brookfield Place

Breweries from around New York will compete at the upscale mixed-use center.

February 14, 2019 • David Moin

In 2018, 29 percent of Valentine’s Day shoppers planned to make a purchase online.

Marketing and Promotion

Valentine’s Day Gets More Personal

Last year, $19.6 billion was spent on marketing around Valentine’s Day. Here’s how marketers and brands are personalizing “love letters.”

February 14, 2019 • Kaley Roshitsh

Marketing and Promotion

Super Bowl 2019’s Top 5 Ads for Culture Enthusiasts

With exclusive data from the Advertising Benchmark Index, WWD finds out how these five ads performed.

February 7, 2019 • Kaley Roshitsh

Marketing and Promotion

Think Tank: With Data, Less Is More

Matthew Nistor is the director of data and analytics at January Digital, a digital marketing agency and marketing consultancy.

February 7, 2019 • Matthew Nistor

Andrew Walker, staff photographer at Shutterstock.

Marketing and Promotion

On Site: Through the Lens of a NYFW Photographer

In an interview with WWD, Andrew Walker, staff photographer at Shutterstock, describes what it’s like photographing New York Fashion Week.

February 6, 2019 • Kaley Roshitsh

Chinese shoppers are arguably even more tech savvy and digital than their western counterparts

Marketing and Promotion

Think Tank: Marketing Luxury to Chinese Consumers

Matt Harty is senior vice president, Asia-Pacific, at The Trade Desk.

February 6, 2019 • Matt Harty

Liu Haoran in the Louis Vuitton Tambour 2 campaign

Marketing and Promotion

EXCLUSIVE: Justin Theroux, Sophie Turner, Liu Haoran Appear in Vuitton’s Tambour Campaign

The world’s largest luxury brand continues to bet on connected watches.

February 6, 2019 • Mimosa Spencer

Models on the catwalkDior Men show, Runway, Fall Winter 2019, Paris Fashion Week Men's, France - 18 Jan 2019

Marketing and Promotion

The Fashion Runway’s Tech Evolution

How the runway evolved, citing Dior, Badgley Mischka, the new season of “Project Runway” and more in their usage of social media and tech.

February 6, 2019 • Kaley Roshitsh

Essentialist

Today's Must Read

A woman walks past a Tiffany & Co. store at a shopping mall in Beijing. The designer boutiques of Manhattan and Paris are feeling the chill of a Chinese economic slowdown that has hammered automakers and other industries. That is jolting brands such as Louis Vuitton and Burberry that increasingly rely on Chinese customers who spend $90 billion a year on jewelry, clothes and other high-end goods. The industry already is facing pressure to keep up as China's big spenders shift to buying more at the spreading networks of luxury outlets in their own countryLuxury Shopping Chill, Beijing, China - 29 Nov 2018

Business

Tiffany Looks Past Wealth Effect Declines to Bullish Second Half

24h • Evan Clark

Latest Galleries

Carrera’s plastic acetate and Kate Spade New York’s stainless steal frames. Haight knit maillot and Robin Piccone micro nylon and spandex.

Spring 2019 Eyewear Trend: Hot Stuff

Hyke RTW Fall 2019

Justin Theroux and Griffin DunneMetrograph 3rd Anniversary Party and Launch of Metrograph Pictures, Inside, New York, USA - 21 Mar 2019

Justin Theroux, Tavi Gevinson Hang With the Art Film Crowd at Metrograph Party

Mistergentleman RTW Fall 2019

Social Studies

@wwd

After 28 years at Neiman Marcus, Ken Downing is moving on. Downing, one of the most colorful and visible figures in the fashion industry has been somewhat of an institution at Neiman’s as svp and fashion director. Downing’s last day at the Dallas-based retailer will be March 29, writes David Moin. #wwdnews
@wwd

Not from concentrate. 🍊 📷: @adrienneraquel Styled by: @thealexbadia . . . . . . #wwdfashion #70sfashion #sunglasses
@wwd

Plan on seeing @usmovie this weekend? The new Jordan Peele thriller, which has a 95% score on Rotten Tomatoes, will definitely leave you thinking — just like it did with its star Winston Duke. “I think that’s where this movie lives: It’s warping the mundane and warping normality, and that’s what I felt when I was watching the movie. I walked outside and colors felt different; I looked up and the sky felt a little green,” Duke told WWD’s @ktauer, describing his reaction to his first screening of the completed movie. “This film really does a great job of interrogating our culture and interrogating the mundane. Flipping it. So your reflection, your look-alike, what would that be for you? How do you warp that, how do you turn that into something disturbing and in many ways grotesque. And once you hold those two images beside each other, you have to choose which is the grotesque image and which feels right. I think it puts the audience in a place of making really deep decisions.” 📷: @jgreenery Styled by @thealexbadia . . . . . #wwdeye #winstonduke #usmovie
@wwd

Is L.A. the future of the American runway? The signs that the industry could finally consider having an organized fashion week or series of runway events in Los Angeles are there. Hollywood hero Tom Ford being named chairman of the CFDA, Rodarte’s recent flower-filled L.A. runway spectacular, and the flagging momentum of New York Fashion Week have some industry insiders looking to the West Coast for the future. The idea is especially compelling now that the next Oscars date — Feb. 9, 2020 — will overlap with New York Fashion Week’s fall 2020 season, and sponsorship opportunities for shows in New York are becoming harder to find. “The talent is here,” said Elyse Walker, the longtime L.A. retailer with luxury multilabel boutiques in the Pacific Palisades and Newport Beach, and the fashion director of online site Fwrd by Elyse Walker. “And everyone wants to be in L.A. or come to L.A. I think, if you build it they will come.” More on WWD.com Report: @boothmoore 📷: @chelsealaurenla . . . . . . . #wwdnews #lafashion #rodarte
@wwd

Oversized frames, geometric shapes and tinted lenses can only mean one thing when it comes to sunglasses: the ‘70s are back. This summer, expect to see bigger and bolder sunglass styles that can’t help but remind us of the iconic Donna Summer. Love to love you, baby. 🎶 🕶 🎶 📷: @adrienneraquel Styled by @thealexbadia . . . . . . #wwdfashion #sunglasses #summerfashiontrends
@wwd

Tom Ford chatted with our Executive Editor Bridget Foley on his appointment as chairman of the CFDA. He shared why he wanted the role and discussed how he plans to globalize the American organization. Tap the link in bio to read the full interview. . . . . . . . . #wwdfashion #tomford #cfda
@wwd

Pro-Surfer Kelia Moniz and Hailey Bieber in pieces from their collaboration with Roxy, called Sister. ⁣ It’s an apt name for a four-season collection inspired by the pair’s friendship, which was evident as they did their rounds with press, sharing laughs as Baldwin passed a cell phone to Moniz to show her a series of text messages the two then giggled about.⁣ ⁣ “We’re friends, but we’re a lot more than that and I think the next step of that is basically sisters,” Moniz said. “I don’t have a sister so I feel like a lot of the girls in my life become sisters.”⁣ ⁣ Report: @karihamanaka . . . . . . . #wwdfashion #haileybaldwin #keliamoniz
@wwd

BREAKING: Tom Ford has been elected chairman of the Council of Fashion Designers of America.⁣ ⁣ WWD broke the news last week that Ford was in line to succeed Diane von Furstenberg, who has held the job for the past 13 years. Under von Furstenberg, along with Steven Kolb, chief executive officer of the CFDA, the organization has ushered in a period of unprecedented growth for American fashion, followed by the current period of volatility triggered by seismic changes within and outside of fashion.⁣ ⁣ Von Furstenberg had succeeded Stan Herman in 2006, who served in the role for 16 years.⁣ ⁣ Ford is the 11th person to hold the position (which had previously been titled president until it was upgraded to chairman for Furstenberg in 2015). The roster of presidents has included Herman, Sydney Wragge, Norman Norell, Oscar de la Renta, Herbert Kasper, Bill Blass, Mary McFadden, Perry Ellis and Carolyne Roehm. Report: Lisa Lockwood . . . . . . #wwdfashion #tomford #cfda
@wwd

Victoria's Secret swimwear is back. 👙 The brand eliminated its swimwear line in spring 2016 in an effort to focus on its core lingerie business. But shifting consumer tastes and a movement toward brands that promote inclusivity, such as American Eagle Outfitters’ Aerie, as well as start-ups like Adore Me and ThirdLove, have caused Victoria’s Secret to lose market share. The move back into swimwear is an attempt to win back some of the lost market share in what had been a $525 million business for the retailer. Victoria’s Secret also said it was now selling swim accessories on its website, such as sunglasses. Report: Kellie Ell . . . . #wwdfashion #victoriassecret