Marketing and Promotion

Live Nation

Marketing and Promotion

American Apparel Looks for Branding Play With New Live Nation Deal

The three-year contract makes American Apparel the official printwear partner at select Live Nation venues and festivals.

clock May 23, 2019Kari Hamanaka

Molly Goddard RTW Fall 2019

Marketing and Promotion

BFC Trust Offers Grants, Mentoring to Molly Goddard, Aries and Others

The winners of grants and mentoring from the charity were announced at a dinner hosted by Megha Mittal in London.

clock May 20, 2019Samantha Conti

Louis Vuitton, Tiffany & Co.

Marketing and Promotion

BrandZ List Outlines Retail Business’ Winning Assets

Louis Vuitton, Chanel and Hermès scored the highest rankings among the luxury retailers in the list.

clock May 15, 2019Martino Carrera

Wool Week's Wool Care Installation in the heart of Covent Garden Piazza

Marketing and Promotion

Not So Sheepish: Campaign for Wool Urges Consumers to Go Natural in New Video Series

The campaign is marking 10 years in business, promoting wool as natural, safe and renewable.

clock May 1, 2019Samantha Conti

Festival goers attend the Coachella Music & Arts Festival at the Empire Polo Club, in Indio, Calif2019 Coachella Music And Arts Festival - Weekend 1 - Day 1, Indio, USA - 12 Apr 2019

Marketing and Promotion

Marketers Use Coachella as Launching Grounds for Keeping Interest

Coachella is anything but barren; it’s perhaps overly ripe with celebrity appeal, influence and marketing opportunities, as brands see it.

clock April 16, 2019Kaley Roshitsh

Retailers see ease in e-mail marketing with new program.

Marketing and Promotion

Listrak Bridges Divide of Mailchimp and Shopify With New Product

Listrak’s Mailchimp migration program uses AI, machine learning and data for retailers’ ease in e-mail marketing, staying current with Shopify.

clock April 16, 2019Kaley Roshitsh

Lucky Brand Rolling Stone Desert Jam

Marketing and Promotion

In Search of Influence at Coachella

As more companies elbow their way into the fest, more engineered experiences lead to the question: where does it go from here?

clock April 15, 2019Kari Hamanaka

Heartbeat coo and cofounder Kate Edwards, Heartbeat ceo and cofounder Brian Freeman, and Ivka Adam, cmo of Heartbeat and Iconery ceo and founder.

Marketing and Promotion

Heartbeat Buys Iconery to Get Ahead of Influencer Marketing 3.0

The two companies believe they’ve formed a powerhouse to get ahead of the next trend in influencer marketing.

clock April 11, 2019Kari Hamanaka

Cathy Sparks

Marketing and Promotion

Cathy Sparks: Nike Is Loosening Up

Cathy Sparks on how the active brand is testing new ground with its Melrose store.

clock April 11, 2019Evan Clark

Karl Lagerfeld x Kaia Launch Party

Marketing and Promotion

Influencers, Events Drive Hair-care Searches — for Big and Small Brands Alike

Researchers at Captify looked at searches over a 12-month period.

clock April 10, 2019Arthur Zaczkiewicz

Images from the new Asics marketing campaign.

Marketing and Promotion

The Value of In-person Events at Every Stage of the Funnel

Event marketing exec Ben Hindman on how experiences work effectively throughout the buyer’s journey.

clock April 10, 2019Ben Hindman

Isaac E. Ash of the United Legwear & Apparel Co. is this year’s honoree for “Person of the Year.”

Marketing and Promotion

Lessons in Leadership From American Image Awards’ ‘Person of the Year’

Isaac Ash, founder, president and ceo of United Legwear & Apparel Co. is this year’s honoree for the AAFA’s “Person of the Year.”

clock April 8, 2019Kaley Roshitsh

Models on the catwalkPrada show, Runway, Fall Winter 2019, Milan Fashion Week, Italy - 21 Feb 2019

Marketing and Promotion

Prada Group Inks Agreement With Oracle

The collaboration will help support efficiency across Prada’s retail processes and is part of the Italian luxury group’s digital transformation.

clock April 2, 2019Luisa Zargani

social media dolls kill branding

Marketing and Promotion

Just for Kicks or Brand Statement?

Internet-bred San Francisco-based retailer, Dolls Kill, proves its bling boot tour is more than a product, it’s a brand statement to connect with fans.

clock April 1, 2019Kaley Roshitsh

Users can opt in to receive RetailMeNot push notifications and location services.

Marketing and Promotion

Coupons Still Matter, Even in a Digital World

To activate consumers, marketers should continue to take coupons into their strategy consideration, according to new report.

clock March 27, 2019Kaley Roshitsh

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Business

Sports Illustrated Flipped in New Licensing Deal Worth $45 million

clock 5hKali Hays

Social Studies