A new survey revealed the demographics’ preference for sharing economy services such as Uber and Etsy.

Sara Spivey, chief marketing officer of Bazaarvoice, shares insights on how to draw the next set of power-spenders.

Keeping up with Millennials and GenZ-ers can be dizzying – here’s a cheat sheet to catch up on how to best appeal to the power spenders.

CPG sales in Q1 were low, reflecting conservative spending across demographics.

Retailers tracked by ABX ran about the same number of ads in April as they did in March.

How the company, which has managed to keep its finger on the pulse of Millennials, continues to roll out events with each bigger and better than the next.

Customer experiences continue to fail despite invigorated strategies realized in bricks-and-mortar stores.

The one-day event is seeing the number of brands looking to get in front of its Millennial audience on the rise.

The show will include fashion, jewelry and leather-goods brands.

A survey reveals how to approach online shoppers to maximize intrigue and purchases.

Generation Z has highest usage on mobile than other devices combined, but are faster to skip ads than older cohorts.

A recent report portrayed the consumer climate as eager for personalized content and enhanced customer services.

Bounce rates grow exponentially the longer a web site takes.

Shoppers aren’t finding value in current advertising campaigns despite brand assurance.

Shoppers patron brands that extend premium systems on mobile platforms.