Marketing and Promotion

Michael Broukhim

Marketing and Promotion

FabFitFun’s AR Experience

The subscription box company returns to its roots as a media company, thanks to augmented reality.

clock 9hAdriana Lee

augmented-reality-ar-leila-aziz-perfect-365-beauty wwd digital forum

Marketing and Promotion

How to Court the Next Generation of Beauty Consumers

Appealing to Generation Z requires deeper digital environments that focus on personal experiences.

clock 9hAdriana Lee

Generation Z Chegg panel digital forum

Marketing and Promotion

Meet Generation Z

A new wave of consumers are coming of age — and they’re bringing with them a digital savvy and appreciation for offline experiences.

clock 9hAdriana Lee

benefit susan kim wwd digital forum

Marketing and Promotion

How Benefit Guards Its Brand DNA

Benefit’s Susan Kim on how this 40-year-old cosmetics company resonates with today’s consumers.

clock 9hAdriana Lee

Facebook Marketplace

Marketing and Promotion

The Social Media Channels That Deliver the Highest E-commerce Conversions

Consumer engagement is one thing, ROI is another.

clock 21hElizabeth Doupnik

Macy's unveils Christmas windows that celebrate New York City.

Marketing and Promotion

Macy’s Holiday Windows Pay Tribute to Manhattan

The department store’s holiday windows are taking a traditional route.

clock November 17, 2017Sharon Edelson

A holiday rotunda.

Marketing and Promotion

Consumers Begin Holiday Shopping In-store Due to Online Frustrations

The curtain hasn’t closed on bricks-and-mortar yet.

clock November 15, 2017Elizabeth Doupnik

Philomena Zanetti at Mercedes-Benz Fashion Week Berlin Spring/Summer 2017

Marketing and Promotion

Mercedes-Benz Condensing Runway Action in Berlin

Automotive giant now partnering with Nowadays for a newly conceived Mercedes-Benz Fashion Week in Berlin.

clock November 13, 2017Melissa Drier

A holiday window from Lord & 
Taylor.

Marketing and Promotion

Lord & Taylor’s Holiday Windows, With Jessie James Decker

Unveiling the window displays coincided with a charitable holiday shopping event.

clock November 10, 2017Vicki M. Young

The scene on Black Friday.

Marketing and Promotion

Key Strategies to Draw Holiday Shoppers: Make It Quick, Personal, Convenient

Kibo Commerce has released new research regarding methods to lure consumers.

clock November 9, 2017Elizabeth Doupnik

Holiday shoppers in London

Marketing and Promotion

Report: Physical Retail Far From Obsolete

A new report by PSFK reveals the future of retail trends and provides a roadmap to building better offline retail experiences.

clock November 8, 2017Lauren Olsen

kohl's earnings kevin mansell

Marketing and Promotion

Target, Kohl’s Garner Top Scores in ABX Ad Effectiveness Ranking for October

Macy’s, Kohl’s, Kroger and Target scored the top spots in “advertising effectiveness” for October.

clock November 8, 2017Tracey Greenstein

The scene on Black Friday.

Marketing and Promotion

Consumers Search for Different Product Deals at Varying Times

From pre-Thanksgiving to after Christmas, shoppers are wising up to when they can find the best prices.

clock November 6, 2017Elizabeth Doupnik

The scene on Black Friday.

Marketing and Promotion

Consumers Have Kicked Off Holiday Shopping: Is Your Brand Ready?

Nielsen has revealed that customers began holiday spending as early as September.

clock November 6, 2017Elizabeth Doupnik

TOMS one day without shoes

Marketing and Promotion

Why Brands Like Puma and Toms Are Successful on Social Media

Every social media platform is unique — here is how to leverage each one.

clock November 1, 2017Lauren Olsen

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Today's Must Read

A model wearing a headdress walks the Victoria's Secret Fashion Show 2017.

Fashion

Cultural Queries Abound at Victoria’s Secret Shanghai Show

clock 4hTiffany Ap

Social Studies