By  on October 19, 2017

“In 60 years, when the scars have become lessons and the risks have become rewards, these are the images that will surface. These are the days you’ll remember. This is the time.”

Those are the tag lines that end Abercrombie & Fitch Co.’s new integrated advertising campaign, “This Is the Time.” The campaign includes a commercial for the brand, representing its first in more than a decade. The company is hoping the latest campaign attempt — the commercial begins with talk about being free to “screw up, learn by doing…to find what’s next, to find yourself” — will resonate with consumers between ages the ages of 21 and 24, who will see the connection between exploring one’s self with the brand’s history “as the outfitter of adventure.”

To continue reading this article...

load comments
blog comments powered by Disqus