“In 60 years, when the scars have become lessons and the risks have become rewards, these are the images that will surface. These are the days you’ll remember. This is the time.”
Those are the tag lines that end Abercrombie & Fitch Co.’s new integrated advertising campaign, “This Is the Time.” The campaign includes a commercial for the brand, representing its first in more than a decade. The company is hoping the latest campaign attempt — the commercial begins with talk about being free to “screw up, learn by doing…to find what’s next, to find yourself” — will resonate with consumers between ages the ages of 21 and 24, who will see the connection between exploring one’s self with the brand’s history “as the outfitter of adventure.”
Ralph Lauren can add a new notch to his leather belt: Honorary Knighthood. A representative of Her Majesty Queen Elizabeth II will present the honor to the iconic American designer at a ceremony next year, reports @lisajlockwood . #wwdnews
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews