By  on March 13, 2017

For February, ads from Wal-Mart Stores Inc., Home Depot Inc. and Walgreens Boots Alliance Inc. took the top spots in advertising effectiveness in a month that saw an overall decline in the number of campaigns promoted by major U.S. retailers.

Researchers at ABX who compile the monthly Advertising Benchmark Index report noted that the top U.S. retailers tracked ran 432 new ads during the month — down 228 ads from January, which turned out to be a more promotional month overall as retail brands worked to clear inventory.

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