By  on December 17, 2019

Ghostery, the privacy intelligence company, has released new research to identify and measure the impact that online ad trackers have on retail web sites. Results showed ad-tech stacks are hurting performance and creating negative effects on consumer experiences.

Insights from the company’s report found that many top retailers are “suffering from frivolous trackers.” Among the worst-performing web sites, Ghostery names Everlane, Footlocker and Urban Outfitters. All three had the largest discrepancies between load time with trackers in place and load time with blocked trackers.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers