Agent Provocateur's Fall 2016 Campaign

LADIES FIRST: Celebrating 20 years designing lingerie for women, Agent Provocateur has highlighted the modern woman for its fall 2016 campaign. Photographed by Mario Sorrenti in his studio in New York, the campaign was styled by George Cortina and focuses on “her needs, her lifestyle, her work, rest and playtime: the sexuality of the modern woman.” The ads feature Australian model Abbey Lee Kershaw.

“I was completely starstruck to work with Mario. I’ve never seen anyone work in the way that he did,” said creative director Sarah Shotton. “He loves the brand and that really came through; he wanted to strip everything back — nothing but Abbey, the underwear and that electric magnetism between them. It was an intensely sexy shoot.”

Kershaw is pictured wearing lingerie including a stretch lace Audrey set, Saffi Body lace piece, and a Deziree corset and gown made of rubberized French Chantilly.

The campaign is slated to run in the September issues of British and U.S. Vogue, Love and W, which hits newsstands in August.

“What really struck me about Abbey is that despite her beauty and her accomplishments, she is not intimidating,” adds Shotton, “She’s cool, and fun, and inherently sexy but still the kind of woman you want to go for a drink with. A woman’s woman.”