By  on August 25, 2019

China’s largest e-commerce company, Alibaba, has tapped the computer-generated influencer Noonoouri for Tmall Luxury Pavilion while also launching a new mobile game for the figure, as it upgrades content offerings to drive more brand engagement.

Noonoouri, with 307,000 followers on Instagram, has also inked a deal with Vogue China, allowing the Condé Nast title to represent the virtual influencer in all matters related to greater China exclusively. The digitally generated influencer will be “traveling” to a new city each week, wearing designer clothes and luxury handbags.

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