By  on June 19, 2018

It takes money to make money. Or, more accurately it takes Pavlovian-trained consumers to purchase items on a self-proclaimed shopping holiday to up revenue. In that vein, RetailMeNot has revealed that it largely benefited from last year’s Amazon Prime Day, signaling that other retailers aside from the behemoth can cash in on the occasion. According to RetailMeNot’s internal data, Amazon Prime Day was the biggest online shopping day during third quarter in 2017.

“Prime Day is a huge opportunity for all retailers,” said Marissa Tarleton, chief marketing officer of RetailMeNot. “This relatively new shopping holiday has quickly become the kickoff for the back-to-school shopping season. In both sales and opportunity, this day is transformative not just for Amazon but for all retailers savvy enough to capitalize on it.”

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