It takes money to make money. Or, more accurately it takes Pavlovian-trained consumers to purchase items on a self-proclaimed shopping holiday to up revenue. In that vein, RetailMeNot has revealed that it largely benefited from last year’s Amazon Prime Day, signaling that other retailers aside from the behemoth can cash in on the occasion. According to RetailMeNot’s internal data, Amazon Prime Day was the biggest online shopping day during third quarter in 2017.
“Prime Day is a huge opportunity for all retailers,” said Marissa Tarleton, chief marketing officer of RetailMeNot. “This relatively new shopping holiday has quickly become the kickoff for the back-to-school shopping season. In both sales and opportunity, this day is transformative not just for Amazon but for all retailers savvy enough to capitalize on it.”
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos