Fast Fashion, Ath-leisure Lead in Monthly Earned Media Value

Retailers and brands honed in on influencer activations during April, Tribe Dynamics’ Earned Media Value report confirmed. Influencers are continuing to wield the most control over fast fashion and ath-leisure categories, but trend-driven and buzz-worthy brands like Yeezy and e-commerce marketplace Farfetch are entering the rankings marking there might be a consumer change-shift in the works.

Earned media value is a prescribed metric that quantifies the approximated value of publicity garnered through digital engagement levels. Tribe Dynamics then assigns a dollar value to each content item that’s based on perceived value of digital word-of-mouth to brands within the fashion industry.