By  on November 24, 2014

To celebrate the season and its holiday collections, Aritzia, the Vancouver-based retailer with more than 60 stores in North America, chose to spotlight sisters, moms, daughters and best friends.

Aritzia has launched a magazine feature and social campaign called Full of Heart (#fullofheart). It will live on social channels and within an editorial feature in the Aritzia online publication, The Magazine. The editorial features six females consisting of emerging talent, young artists and social entrepreneurs and the nomination of another woman they are “full of heart” for, such as a mom, sister or friend. The women were shot together wearing pieces from the Aritzia holiday collections.

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