By  on August 2, 2018

Being ugly has never been so attractive. That is, according to the consumers flocking to footwear stores and brands cashing in on the frumpy footwear trend. The look isn’t showing signs of letting up, either. According to Mintel’s report, “Men’s and Women’s Footwear, U.S. 2018,” consumers continue to opt for athletic and “more comfortable” shoes over dressed-up alternatives.

“Casual styles are among the most purchased shoes in America today, even among younger consumers. Young consumers aren’t solely choosing shoes for comfort, but also because comfortable shoes are now considered cool, with comfort and style increasingly being considered synonymous. In fact, we’re seeing a trickle-down effect from the high-end fashion world, which has been featuring more casual shoe styles,” said Alexis DeSalva, retail and apparel analyst at Mintel.

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