MILAN — Ballantyne is out to promote cashmere among young fashion students with a new contest titled “Design Ballantyne Knitwear.”
This story first appeared in the March 25, 2008 issue of WWD. Subscribe Today.
The competition involves final-year students from Polimoda Institute in Florence, London’s Central Saint Martins and the Royal Academy of Fine Arts of Antwerp, Belgium. Each institution will select five students who can express their creativity via a men’s or women’s collection connected to such Ballantyne staples as the extensive use of color, handmade workmanship and the ubiquitous argyle pattern.
“It’s an honor and a duty for Ballantyne to make available to young creative talents from the world’s top fashion schools its know-how in the development and realization of cashmere products,” said Alfredo Canessa, Ballantyne chairman.
A jury of fashion experts and journalists will select the winner, who will be awarded a 7,500 euro, or $10,960, grant at the Pitti Filati yarn fair in Florence in July, plus a six-month internship at Ballantyne.