Visuals of Bally's Fall 2017 advertising campaign

TAPPING TAYLOR: Bally has tapped Taylor Hill to front its fall ad campaign.

“The campaign inspiration was plain and simple. To visually represent the happy optimism of a youthful mind-set — the cornerstone of the ‘new Bally,’” said chief executive officer Frédéric de Narp.

“Taylor’s position as a successful and well-respected female model provides a platform for her to authentically communicate the brand with relevance, in her naturally elevated way. Taylor is the embodiment of what we are talking about. She expels a cheeky sense of fun that appeals to a younger, Millennial audience.”

Photographed by New York-based Brianna Capozzi, the campaign was shot in London at Big Sky Studios and was styled by Jonathan Kaye. Hill is pictured donning the brand’s fall looks, footwear and accessories against a minimalist backdrop.

The campaign will break in the August issue of British Vogue and in fashion and other fashion publications in September as well as on the label’s web site and social media platforms.

According to de Narp, the brand is “just getting started.”

“We have so many projects in the pipeline,” said de Narp, noting that the company has just moved into its new head office in Milan, which is being renovated. Design, marketing and merchandising have all relocated from London into the new space, creating a dual hub between Milan and Lugano, Switzerland, where Bally has traditionally been based.

“In parallel, we’re working on omnichannel integration to offer a unique experience to Bally customers and we’re planning for our presentation in our new showroom in September.”

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