By  on June 28, 2018

Don’t believe everything you read — some consumers want to be left alone. According to the latest research conducted by Automat in conjunction with Wakefield Research, two-thirds of beauty shoppers prefer to be left alone while perusing in-store. This is a stark contrast to regularly floated recommendations that propose to grow revenue, consumers want — and need — to be engaged across every touch point, especially when in a physical location.

“Beauty consumers are really struggling to make sense of which beauty products are right for them. It’s ridiculous that consumers in this day and age have to expend so much time and effort to complete beauty purchases,” said Andy Mauro, chief executive officer and cofounder of Automat. “New conversational artificial intelligence technology and virtual beauty advisers make it possible to cut through this complexity and provide the ease of use, convenience and personalized experiences that consumers so clearly need and want.”

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