By  on August 3, 2016

Call them “Thelma & Louise” for Millennials.

In its fall 2016 advertising campaign, launching on Thursday, Bebe is spinning a narrative dubbed “fall escape” with two girlfriends who are traveling in a convertible from the city to a hilltop hideaway for a weekend getaway. Featuring a blonde and a brunette, the images provide a look at the journey — and the trends running through the fall collection, including neutral tints, abstract animal prints and dark flowers. Moreover, apt for a retailer known for its party looks, the campaign documents the women’s preparations for a night out.

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